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The most influential source of practical information for economic development marketing

From practical news, tips, and place marketing strategies to industry news and product updates, our blog posts keep you up to date and informed about all things economic development.

12/18/2019

GIS Planning Holiday Gift Guide

It can be so hard to find just the right holiday present for those we hold dear. You try to take into account their interests, passions, and needs. After all, nothing feels better ...

12/10/2019

The future is now

This morning, I saw something really cool. I was leaving my local supermarket when I saw a woman having a conversation in American Sign Language (ASL) using her smartphone.

11/28/2019

We are thankful

In the days leading up to Thanksgiving here in the U.S., we at GIS Planning have been reflecting on our many reasons to feel thankful. We feel fortunate to have so many.

11/20/2019

Whose branding is on your data reports?

Put on your site selector hat for a moment. Or your "business looking for a location" hat. Now imagine you're visiting your own economic development website for the very first ...

10/23/2019

New client launch: Junction City/Geary County EDC (KS)

GIS Planning is thrilled to be part of the launch of the Junction City/Geary County Economic Development Commission's new website, with ZoomProspector, the industry's leading ...

10/13/2019

See the newest - and only - drag and drop Proposal Generator for EDOs

If you're still spending long hours cobbling together responses to RFIs with old school GIS data tools, it's time to check out the newly updated proposal generator built into GIS ...

10/10/2019

In a world of copycats there's only one GIS Planning

There are many wannabee imitators in the world of economic development and corporate site selection but ONLY one GIS Planning.

10/1/2019

3 Reasons to ditch old school static PDFs

If your economic development organization is still expecting site selectors and businesses making location decisions to rely solely on your outdated static data reports, you are ...

09/13/2019

5 free ways to promote your web tools

Launching a website or online data tools without promotion is kind of like throwing a party but forgetting to send invitations. Your website will compete for attention in a ...

08/23/2019

When it comes to data, you've got options

Different economic development organizations have different needs, which is why we make a point of offering our clients a variety of data options to best meet their requirements. ...

08/9/2019

Drive More/ Better Traffic to Your Economic Development Website

Have you been feeling disappointed by lacklustre traffic results to your economic development website? Looking for some new ideas to keep things fresh and attract interest from ...

08/2/2019

28 US Statewide EDOs have chosen ZoomProspector

We're proud to announce that, as of last month, an impressive 28 U.S. statewide economic development organizations have chosen GIS Planning's ZoomProspector to help attract ...

07/24/2019

6 Questions for EDOs about their online GIS data tools

If you suspect your online GIS corporate site selection data tools aren't quite up to industry standards, here are six key questions to ask about the interactive tool you are ...

07/19/2019

Business mapping a key part of site selection

In my conference presentations, I often ask economic developers how much they know about the businesses in their communities. How much data do they have about those organizations? ...

06/27/2019

FPL first to launch new GIS Planning web tool with FDI data

Florida Power & Light Company (FPL) has launched the brand new Explore Florida web tool, using the completely redesigned ZoomProspector Enterprise. The GIS web tool promotes the ...

06/21/2019

Three webinars you may have missed

Our immensely popular webinar series features all kinds of topics of interest to economic developers. We know you can't attend all of them, so we've picked the three most popular ...

06/6/2019

Are Your Region's Businesses Prepared for a Disaster?

Wildfires. Hurricanes. Tornadoes. Mudslides. Ice storms. Floods. Earthquakes.

05/28/2019

The Power of Links in Your Online GIS Data Tool

Today's digitally connected world requires you to be able to share links. No one sends static PDFs anymore. Think about it: When you see a property in AirBnb that your friends ...

05/9/2019

Opportunity Zone search now on ZoomProspector.com

Anatalio Ubalde, co-founder and co-managing director of GIS Planning, announced today in his presentation at the Las Vegas Opportunity Zone Expo that businesses and site selectors ...

05/9/2019

Webinar: Build strong relationships with commercial brokers

Strong working relationships between commercial brokers and economic development organization benefit everyone. Unfortunately, in many areas, this kind of mutually beneficial ...

05/1/2019

More than half of all US states choose ZoomProspector

When GIS Planning first invented online corporate site selection data tools for economic development in 1998, it was no surprise that we were the industry leaders. It's hard not ...

04/25/2019

Q&A follow-up: What site selectors want ED pros to know

What do site selectors want economic development professionals to know? Turns out this is a question on many minds, as yesterday's webinar was one of the most popular titles in ...

04/23/2019

Webinar: What site selectors want ED pros to know

As part of my job, I work with hundreds of economic developers all around the world. I also often work with site selectors who use our tools for research and decision-making. And ...

04/10/2019

Export & share properties, folders and reports

The all-new GIS Planning ZoomProspector tool makes it easier than ever to share properties, custom folders, and reports. Your website visitors can choose from a variety of ways to ...

03/28/2019

New! Save reports to multiple custom folders

Let's say your an economic developer preparing business cases for 2 or 3 different businesses interested in location in your community. You research the demographics, business, ...

03/27/2019

SC Power Team launches new ZoomProspector

We're delighted to welcome the SC Power Team to our growing family of clients, with the launch last week of their brand new ZoomProspector web tool. Our Director of Sales, Russell ...

03/22/2019

GIS Planning partners with Emsi on occupation data

We're pleased to announce an exciting new partnership with Emsi to add occupation data by ZIP code for interested U.S. clients. This data can be used to identify where jobs are ...

03/20/2019

Data analysis: Try the new freehand drawing tool

Imagine you're a business seeking your ideal business location and you've got a pretty good idea where it needs to be. Maybe you've got a manufacturing facility that wants to ...

03/14/2019

What is dynamic property search anyway?

In a webinar the other day, I was explaining some of the brand new GIS Planning ZoomProspector features and I mentioned "Dynamic Property Search." One of our attendees asked ...

03/8/2019

Top 5 #EconDev Twitter tips

Why tweet? Twitter is different than other social networks and is an extremely valuable marketing tool for all businesses. With over 326 million people using Twitter every month, ...

02/13/2019

Think you know ZoomProspector? Look again

We are what's new.

01/31/2019

Indiana first state to launch new version of ZoomProspector Enterprise

After years of promoting the state through various location analysis tools, Indiana is the first state to launch the completely redesigned location analysis tool known as ...

01/17/2019

Webinar: 5 Ways to Use Data for Place Marketing

Do you ever feel like your marketing messages get lost in the shuffle? Find all your best efforts to communicate your community's economic development assets aren't translating ...

01/10/2019

Webinar: Showcase Opportunity Zones

Back in December, we showed you several ways you can use our online data tools to showcase the Opportunity Zones in your community, regardless of whether you use our GIS sites and ...

12/13/2018

Happy holidays from the GIS Planning team

Season's greetings from our team to yours. Wishing you peace and prosperity in 2019.

12/13/2018

Showcase your community's Opportunity Zones

The creation of Opportunity Zones in the U.S. is easily one of the most important economic developments of the year, with big implications for investment attraction strategies in ...

11/30/2018

ZoomProspector now offers 3D views

You can now view maps in high-density areas in beautiful 3D on Zoomprospector Enterprise applications. The image below, taken from our newly redesigned ZoomProspector Enterprise ...

11/21/2018

We are thankful

In the days leading up to Thanksgiving here in the U.S., we at GIS Planning have been reflecting on our many reasons to feel thankful. 

11/9/2018

How to capitalize on a big pending project

Your community has an amazing new development project to re-purpose that decrepit indoor mall built in the 1970’s into a multi-use (residential, commercial and retail) destination.

11/1/2018

To embed your GIS data tools or not?

One of the most common questions we get from our clients is whether to embed their online data tools or to set them up as microsites. In the 20 years since we invented online data ...

10/18/2018

Webinar: Tour the all-new ZoomProspector Enterprise

Twenty years ago, we disrupted corporate site selection with the first ever online GIS mapping software, ZoomProspector Enterprise. Since then, we've consistently updated and ...

10/17/2018

A GDPR Primer for U.S. economic developers

By now you may have heard of the letters ‘GDPR’ being discussed in the industry. Wait, bear with me - don’t get bored just yet! What if I told you that the impact of complying ...

10/16/2018

Video compilation from an epic #econdev party

It's not quite Thanksgiving in the U.S. just yet (although we celebrated here in Canada a little over a week ago), but we wanted to let our clients, colleagues and friends know ...

10/9/2018

Webinar: Building a Entrepreneurial Superhub

Today, a multitude of new jobs are being created by startups and small businesses. Now more than ever, community leaders need to bring supportive and effective entrepreneurial ...

09/30/2018

Breaking news! GIS Planning at IEDC Atlanta

GIS Planning and the fDi Intelligence team are thrilled be in Atlanta for the IEDC 2018 Annual Conference. Drop by our booth in the exhibit hall (look for the blue and white ...

09/26/2018

5 Things about Atlanta #IEDC2018

We are eagerly looking forward to the 2018 IEDC Annual Conference in Atlanta and we are really hoping to see you there. Be sure to check out our hilarious collection of IEDC ...

09/25/2018

IEDC Annual Conference summed up in GIFs

The IEDC annual conference is coming up this weekend in Atlanta. Are you ready? Here are some gifs to sum up some up the whole wonderful, intense experience.

09/21/2018

Webinar: 10 Key trends for #econdev websites

I can't claim to own a crystal ball, but working in economic development tech has given me a front row seat to some of the most important online trends in the industry. I get to ...

09/7/2018

Webinar: The next 25 years of retail

The seismic shift in consumer behavior brought about by the growth of online shopping has left many economic developers unsure about planning strategy - how will brick and mortar ...

08/30/2018

20 Years of #econdev data innovation

VHS tapes. Printed catalogues. Direct mail. Telemarketing. Magazine ads. That's what place marketing looked like before 1998, the year GIS Planning was founded. 

08/17/2018

ZoomProspector Enterprise used to compare city data

Accessing reliable economic development data is one thing, but being able to drill into it and analyze it for your own purposes is quite another. We take great pride in offering ...

08/2/2018

New! Nationwide Flood and Wetlands Layers

As part of our continuing commitment to innovation, we've added new nationwide flood and wetlands data to all U.S. ZoomProspector Enterprise web pages as well as ...

07/24/2018

Our 20-Year Anniversary Video

It's been 20 years since two UC Berkeley grad students invented the software that would go on to disrupt the practice of corporate site selection. Pablo Monzon and Anatalio Ubalde ...

07/11/2018

Can you answer the "why" of site selection

Does it ever feel like different sides of the site selection conversation are happening in different rooms, independent of each other? 

06/28/2018

4 Things ED pros can do for entrepreneurs

This past Monday, I enjoyed the privilege of speaking on a panel at the IEDC Economic Futures Forum in Buffalo, NY. My fellow panelists, Sherron Washington of marketing ...

06/8/2018

Updated design on ZoomProspector Enterprise

If you noticed our ZoomProspector Enterprise applications look different today, you're 100% right.

05/10/2018

Clicks to Bricks: Bringing Retail to Your Commuity

The first job I had out of university was writing for the newspaper in a resort town in the Canadian Rockies. It was a spectacular place to live, and the streets teemed with ...

05/1/2018

How to use your online data tools at trade shows

We're looking forward to reconnecting with many clients at ICSC ReCon in Las Vegas in a few weeks and it's got me thinking about the ways economic developers expend resources, ...

04/27/2018

e-Newsletter Strategies that Work for EconDev

Most economic development organizations send out email newsletters from time to time, in order  to communicate their location's value proposition, highlight recent successes, ...

04/20/2018

We don’t want to take your job away

You ever know the moment things suddenly go off kilter? In this case, I knew the demo had gone south when the senior economic developer in attendance exclaimed “You’re going to ...

04/11/2018

Why you don't want to hide "unflattering" community data

I was on doing a telephone consultation with a new client recently when she went dead silent.

03/22/2018

Why 'Open Data' is good for econdev

It's one of the great ironies of the Internet that at the moment we have the technologies to permit easy access of data to all, the prevailing tendency is instead to lock it all ...

03/15/2018

Webinar: 5 Ways to drive traffic to your ED website

What if you threw a party and nobody came?

03/2/2018

Property Database Solutions for Econ Dev Websites

When it comes to sites and buildings databases, different economic development organizations have different needs. States and provinces may draw from large geographic areas served ...

02/22/2018

5 Online Trends ED Pros Can't Ignore

Software and tech guru Marc Andreesson has argued that "software is eating the world." If anyone should know, it's him; as the co-author of Mosaic (the first widely used web ...

02/13/2018

Webinar: 10 "musts" of econdev data

How much do you know about the ins and outs of economic development data? How well does your organization stack up when it comes to providing essential information in ...

02/5/2018

Georgia Dept of EconDev launches ZoomProspector Enterprise

We're thrilled to announce that the Georgia Department of Economic Development has launched their brand new state-wide ZoomProspector Enterprise GIS data tool. The launch ...

01/31/2018

Majority of Amazon HQ2 finalists use GIS Planning online data tools

By now you've seen the list of the lucky 20 finalists for a second Amazon headquarters. With the retailer promising an investment upwards of $5 billion and an injection of up to ...

01/23/2018

3 Reasons to use video for place marketing

Show, don't (just) tell. It's what we've always told writers, but it's equally true for digital marketing. People find information so much much more interesting in a visual ...

01/9/2018

Keeping chambers of commerce relevant in a digital age

Chamber of commerce executives know more than just about anyone how the digital revolution has transformed the nature of business. They hear it everyday from the shop owners ...

12/20/2017

Xceligent may be gone but we've got solutions

As many of you may have heard, Xceligent declared bankruptcy and shut down operations as of last week. GIS Planning, owned by the Financial Times (Nikkei Inc.) is here to offer ...

12/7/2017

Locate in Kent launches first GIS Planning tool in the UK

We are excited to announce that the very first UK implementation of GIS Planning’s GIS location analysis software tool has been launched by investment promotion agency Locate in ...

12/6/2017

New microsite template #7 offers more design options

Safe to say that our turnkey microsite templates have changed the way economic developers view their websites. This isn't too surprising. Unlike most websites, these are ...

12/1/2017

New! Microsite templates now available in Canada

Creating a website is one of the most important things you will do when it comes to economic development marketing. After all, this is the public face of your community; for many ...

11/22/2017

We are thankful

In the days leading up to Thanksgiving here in the U.S., we at GIS Planning have been reflecting on our many reasons to feel thankful. We feel fortunate to have so many.

11/16/2017

5 Link placement strategies to maximize web traffic

"You can't get there from here."

11/10/2017

Website visitors more likely to absorb data with visuals

A few months ago, I found myself chatting with a new acquaintance at a networking event in the U.S. As people do at such events, they ask where I'm from.

11/2/2017

Customize the colors on Community Profile Infographic

It's now easy to customize the colors on your Community Profile Infographic to ensure these engaging data snapshots fit in perfectly with your community branding. Check out the ...

10/31/2017

New! Canadian Data Tools Now Mobile-Friendly

We are now proud to announce that all ZoomProspector Canada applications are now available in mobile optimized and fully featured formats, just like our U.S. applications. This ...

10/19/2017

Is your website ready for an Amazon visit?

The economic development world is a little crazy this week.  With the Amazon HQ2 proposals due today, Oct. 19th,  I can imagine the last minute scrambles to get the proposals ...

10/19/2017

Is your EDO website ready for an Amazon visit?

The economic development world is a little crazy this week.  With the Amazon HQ2 proposals due today, Oct. 19th, I can imagine the last minute scrambles to get the proposals ...

10/13/2017

Webinar: 5 Ways to use online data to market your location

Your online data tools are an inexhaustible source of great content and visuals for place marketing, but where to start? Join us Thursday, October 26th at 1:30 p.m. EST, 10:30 ...

10/2/2017

Webinar: Use Online Data Tools for Amazon HQ2 Bid

UPDATE: Did you miss this webinar? Not to worry! You can access the on-demand video recording by clicking here.   The announcement that Amazon is seeking a location for a second ...

09/27/2017

Strategic use of data: Site selection & the "underemployed"

A recent article in the Wall Street Journal published a fascinating article discussing how site selectors target communities based on an underemployed labor force. With ...

09/14/2017

5 Things about the IEDC Conference in Toronto

We are eagerly looking forward to the 2017 IEDC Annual Conference in Toronto, and we are really hoping to see you there. Before you head out to Canada's largest city, make sure ...

09/13/2017

Disruptive tech: Must see sessions at IEDC 2017

We are all looking forward to a great show at the IEDC 2017 Annual Conference in Toronto this coming weekend. If you're interested in the value of truly innovative technologies ...

09/8/2017

Economic development bingo - print & play

Early September is a funny time at any workplace, as kids return to school and people return from their summer vacations, tanned, relaxed and with new perspective on their work. ...

09/6/2017

20,000 Economic developers can't be wrong

A recurring theme in the profession of economic development is that the Internet has changed our work and continues to reshape it. Now, direct access to online information, ...

08/31/2017

Upcoming professional development webinars Aug2017

We offer a continuing series of free professional development webinars for economic developers. You'll enjoy sessions that are short (because we know how busy you are) and ...

08/24/2017

Webinar: Community stakeholders as brand ambassadors

Let's face it, not everyone in your community knows what "economic development" is, exactly. But while they may not fully grasp what it means to attract investment and business to ...

08/17/2017

How to save sites, properties, reports & more

One of the most convenient features on ZoomProspector Enterprise GIS location analysis sites is the ability to quickly and easily save buildings, sites, reports, businesses or ...

08/8/2017

How to research businesses on ZoomProspector

One of the great strengths of the ZoomProspector Enterprise GIS location analysis tool is the ability it offers website visitors to do detailed research on existing businesses in ...

08/4/2017

How to search for commercial sites & properties

One of the things we learned from our recent client survey is that our clients are interested in offering their users quick guides to features and functionality of their ...

07/27/2017

Case study: Chart-topping web traffic for one small SC town

When I first looked at the analytics, I was sure there was a mistake.

07/19/2017

New feature: Download infographic sections

Communicating economic development data in compelling and easy-to-digest formats can be a challenge. We all know too well how quickly one's eyes glaze over faced with rows and ...

07/13/2017

5 Social Media Strategies for Place Marketing

Are you in charge of the social media content for your economic development organizations? Looking for some fresh content ideas, strategies for generating actionable leads, ...

07/6/2017

Place marketing: 7 sources for free stock photos

Are you paying for high resolution images for your place marketing? Stop! There are many sites offering royalty-free, copyright free images and videos. Before you whip out the ...

06/22/2017

Access our on-demand video library

Curious about economic development data, place marketing strategies, top trends in site selection, clever ways to use your online data tools? You'll be glad to know our library of ...

06/9/2017

Economic Development Do's & Don'ts

In the course of the place marketing consultating offered to our economic development organization clients, I am asked a range of similar questions about website design: What's ...

06/1/2017

Recap of ICSC RECon: Thoughts about retail

Last week, I spent four great (and exhausting) days at the ICSC RECon event in Las Vegas. This is THE event for retailers, real estate developers, vendors, and economic ...

05/31/2017

Introducing our Talent Pool data tool

One of the top questions for anyone making a business location decision is the nature of the regional labor force. They want to know more about the local talent pool: what ...

05/12/2017

Build your economic development marketing playbook

Economic developers tend to wear a lot of hats. We know you are busy people, often combining marketing with meetings with site selectors, managing RFPs and keeping an eye on your ...

04/24/2017

Did you know? Turn by turn driving directions

When we launched the mobile optimized version of ZoomProspector Enterprise in early 2014, we opened up an entire world of possibilities to economic developers, site selectors, ...

04/21/2017

ZoomProspector in the Financial Times

When it comes to getting your community noticed by global business leaders, it's hard to beat the reach of the Financial Times. With a combined paid print and digital circulation ...

04/19/2017

The Ultimate Guide to Economic Development Websites - Part III

Following on the popularity of Parts I and II of our Ultimate Guide to Economic Development Marketing Websites, we bring you the third and concluding chapter, with a focus on ...

04/5/2017

How smart is your website?

More specifically, is it smart enough to offer your website visitors what they want? 

03/24/2017

The Ultimate Guide to Economic Development Websites - Part II

Part 1 of our Ultimate Guide to Economic Development Marketing Websites offered a first crack at listing the most critical - and too often overlooked - website features. ...

03/20/2017

Webinar: fDi tools drive investment to you

Strategic use of data remains a big challenge for many economic development organizations, trying to make it all work. How do you use it effectively? How do select the tools your ...

03/15/2017

Webinar: Huntington Beach (CA) talks place marketing

Some of the most important things I've learned have come from my colleagues and others in the industry. We might pick up information from observing what they do, from osmosis by ...

03/7/2017

The Ultimate Guide to Economic Development Websites - Part I

As the 2017 conference/trade show season starts ramping up into full swing, it’s worth reviewing our economic development checklist for your website. Today we’ll look at Part 1 - ...

02/28/2017

Power up! fDi tools drive investment to your location

Using data strategically gives locations a competitive advantage. That means taking advantage of powerful tools to build investment strategy internally, clarify objectives and ...

02/16/2017

Quick links for Place Marketing tips

If you missed this week's webinar 5 Place Marketing Strategies to try in 2017, you can still access all that great content. Check out our on-demand webinar video by clicking here.

02/7/2017

Lead Gen ID - How to follow up

It's safe to say that Lead Gen ID has some of the most excitement we've seen from the many updates and new features we've introduced in our economic development software over the ...

01/25/2017

#EconDev Advantages: GIS Planning & the Financial Times

Most of you know that GIS Planning has just been acquired by the Financial Times, one of the world’s leading business news organizations, providing essential news, comment, data ...

01/25/2017

Video: How to use the Lead Gen ID tool

Do you know which companies are visiting your website? Our Lead Gen ID tool, a custom-coded add-on for ZoomProspector Enterprise and Intelligence Components clients, allows you to ...

01/11/2017

Webinar: 5 Place Marketing Strategies to Try in 2017

Have you made any economic development marketing resolutions for the new year? If you find yourself doing the same old things, year after year, to draw attention to your ...

01/4/2017

Financial Times acquires GIS Planning

4 January 2017: The Financial Times announces the acquisition of GIS Planning, a San Francisco-based technology company providing organizations with data and intelligence on ...

12/21/2016

Happy economic development holidays!

As 2016 draws to a close, we would like to thank our clients, our colleagues, our friends and fellow economic development professionals for all the hard work you do for your ...

12/12/2016

Join us for our year-end product updates review

UPDATE: View the on-demand webinar video by clicking here. View the slide deck (with hyperlinks to relevant content) by clicking here.   This has been quite a year for the GIS ...

11/29/2016

Things economic developers do

The week after Thanksgiving is a funny time. We spend some time focusing on - and hopefully feeling - gratitude for the things we have. We eat (possibly too much) delicious food, ...

11/21/2016

How mobile-friendly is your EDO?

Does your organization make effective use of mobile in serving businesses and site selectors? After all, these are busy people on the go, frequently using their phones in airport ...

11/10/2016

Using Data in a (Mis)Information Age

If you are one of those people who figured it "couldn't hurt" to repost a Facebook status about Disney cruises, all-inclusive Barbados vacations or scary sounding privacy ...

11/3/2016

Webinar: 5 Place Marketing Strategies for 2017

With the new year around the corner, it's time to think about new resolutions for your economic development marketing. It's easy to get trapped in familiar patterns that don't ...

10/24/2016

Identify website visitors with Lead Gen ID

When it comes to economic development marketing, the vast majority of effort is spent generating leads. We blog, use social media in strategic ways, put together a clever, ...

10/13/2016

Do you know who's visiting your website?

Knowing who's visiting your economic development organization website is a key step in building a productive conversation. Our research shows that more than 97% of site selectors ...

10/7/2016

Natural disaster recovery and economic development

Tornados, fire, hurricanes, floods - natural disasters happen everywhere. Even if your community has been fortunate enough not to face anything in recent memory is no guarantee. ...

09/28/2016

GIS Planning clients win multiple IEDC Excellence awards

Excellence and innovation keep the field of economic development moving forward, bettering our communities, supporting our businesses and creating meaningful jobs. We wish to ...

09/25/2016

We who are about to rock salute you

The International Economic Development Council's (IEDC) Annual Conference brings together an impressive number of economic developers from across North America, and around the ...

09/20/2016

5 Things to know about IEDC 2016 in Cleveland

We are eagerly looking forward to the 2016 IEDC Annual Conference in Cleveland, and we are really hoping to see you there. Make sure you are in the know with these key facts about ...

09/15/2016

Back to school for economic developers

We like to mark back to school season with free professional development webinars for economic developers. You'll find tons of practical, useful information, but without ...

09/12/2016

Webinar: How to build your own industry clusters

Like attracts like. Success breeds success. Industry clusters are a boon to economic developers because of their magnetic effect on other businesses in the same sector, and the ...

09/8/2016

Webinar: Be found by businesses seeking locations

Economic developers work hard to find innovative marketing techniques to give their communities the attention they deserve from businesses seeking locations. And while there are ...

08/25/2016

And the community that spends the most on their hair is...

Economic development professionals love facts and figures about their communities. Ask them about educational attainment, population breakdowns by age, tax incentives, supply ...

08/18/2016

The 4 oz office - marketing for mobile

When was the last time you checked your work email on the train in to work? At home before bed? At the airport when your flight is delayed?

08/3/2016

How to turbo charge your email newsletter

If an email newsletter is part of your economic development marketing toolkit, than you know well the challenges of a) getting people to open them, b) getting people to read them. ...

07/28/2016

10 ways ED websites drive away business

Is it me, or do some economic development websites seem determined to undermine their own effectiveness? I know marketing budgets can be thin (or even non-existent), but there are ...

07/21/2016

Pokemon Go and the animation of public space

The wild popularity of the recently released augmented reality game, Pokemon Go, speaks to the powerful ways digital technologies can enhance daily life. Moreover, this summer's ...

07/15/2016

Hot summer in economic development

Economic developers everywhere are making the most of summertime by posting beautiful, engaging images of their communities on their social feeds. These great pictures from a ...

07/5/2016

5 Ways Big Data impacts economic development

If you're like most people, you've heard a lot about the concept of Big Data over the last few years. And if you're like most people, your eyes glaze over when you hear the term, ...

06/30/2016

Location, location, location

It all started with a sudden downpour.

06/27/2016

Roswell, NM data attracts business, saves time & money

Amanda King is a busy woman. As the project manager for the Roswell Chaves County Economic Development Corporation economic development office, she wears a lot of hats ...

06/15/2016

Idaho uses innovative outreach with brokers

Idaho Commerce promotes GemStateProspector.com, their GIS data resource microsite, in a variety of ways, and they’ve approached their marketing to brokers with a new document. ...

06/13/2016

5 Ways to Use an EDO Profile for Marketing

Cut through the clutter.     It’s what every marketer seeks to do – ensure their message is heard in the midst of all the noise out there. There are many different strategies ...

06/10/2016

How to use heat maps for research & marketing

We all know that images are powerful ways to communicate information, engage prospects and market your location. Charts, graphs and maps help tell the story of your location much ...

06/8/2016

We're giving data away

Free data? Sounds nuts. But it's true. The U.S. national site selection portal, ZoomProspector.com, is far and away the most frequently consulted business location search tool for ...

06/2/2016

Set up your EDO Profile in minutes

When it comes to business location search online, we know how critical it is for communities to be as easy to find as possible. The new Economic Development Organization (EDO) ...

06/1/2016

What is an Economic Development Profile?

One of the biggest challenges economic developers face is making sure their community is found by businesses and site selectors seeking locations that meet their set of criteria. ...

05/27/2016

How to rank communities on ZoomProspector

When we show people the all-new ZoomProspector.com, one of the most popular features is the community ranking. It's easy to see why people get excited about it, since it's such a ...

05/24/2016

How businesses search for the right community

Searching for a new business location has never been easier, thanks to ZoomProspector.com. With hundreds of economic development GIS data variables available for every location in ...

05/19/2016

How will businesses find your community online?

How do businesses and site selectors find the right locations? They start by searching online for communities that meet their criteria on key data points, then they contact the ...

05/12/2016

How do you connect businesses with the right locations?

The very first glimpse clinched the deal. Prime location near the interstate and intermodal terminal, extra wide loading docks, and a perfectly skilled workforce within a ...

05/3/2016

5 Social media strategies for place marketing

Ah, social media. The golden child of online marketing can be hard to control. Is it the bane of your productivity or a powerful lead generator? A massive time suck or a source of ...

04/27/2016

America's Got Talent (#EconDev Edition)

It won’t surprise you to learn the U.S. is full of talented, skilled people perfect for all kinds of important jobs; after all, many of them live in your community, don’t they?

04/13/2016

Promote your EDO's undiscovered but incredible tech industry

Amazing tech companies are growing all over the USA and not just in Silicon Valley. However, if you’re in an emerging tech scene and not in the center of the tech ecosystem, it’s ...

04/5/2016

New Talent Pool reports enhance labor force data

Just about any business considering a location seeks data on the quality of the potential labor force for their company. It's one of the most common - and time-consuming - ...

04/1/2016

It's the Tinder for Economic Development

April 1, 2016 (SAN FRANCISCO) - Economic development has been a complicated, data-intensive, expensive, and time-consuming practice for decades. Even experts often fail. However, ...

04/1/2016

New Law Prevents Other States from Poaching California Businesses

 April 1, 2016 (SACRAMENTO) - California has long been fertile ground for other states’ economic developers to visit and lure businesses to relocate away from the Golden State. ...

03/24/2016

Stevie Field-Chavez welcomed back to GIS Planning

The GIS Planning team is pleased to announce that Stevie Field-Chavez has returned to join us as vice president of regional sales. Working out of Columbia, South Carolina, Stevie ...

03/10/2016

How Elk Grove Village Slashed Vacancy Rates

Reducing commercial and industrial real estate vacancy rates is a key objective for many economic development organizations. Lowered vacancy rates in a community with plentiful ...

02/17/2016

Are you settling for good enough place marketing?

"Oh, I'm fine with a good enough marketing solution."

02/9/2016

Economic development tips (with dog GIFs)

So it may surprise you to learn that our most popular blog post of 2015 by far, was this post on common economic development mistakes, illustrated by cat GIFs. I'll leave you to ...

01/28/2016

ZoomProspector updates: Railroads, Census places and schools

As part of our ongoing commitment to providing the best GIS location analysis tool on the market, we have updated ZoomProspector Enterprise yet again. Here are the specific ...

01/21/2016

Webinar: Small but powerful Ponca City, OK uses website strategically

"We shape our tools and they shape us." -Marshall McLuhan Ponca City, OK isn't a big city, but they haven't let their bricks and mortar size limit their presence online.

12/18/2015

Abbotsford, Canada: How to launch an economic development website

We've seen some very clever place marketing strategies from our clients over the years, and we continue to learn from them all the time. We wanted to share this excellent tutorial ...