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The most influential source of practical information for economic development marketing

From practical news, tips, and place marketing strategies to industry news and product updates, our blog posts keep you up to date and informed about all things economic development.

12/10/2019

The future is now

This morning, I saw something really cool. I was leaving my local supermarket when I saw a woman having a conversation in American Sign Language (ASL) using her smartphone.

Bryan Beatty
Director of Sales

Place Marketing economic development software

10/13/2019

See the newest - and only - drag and drop Proposal Generator for EDOs

If you're still spending long hours cobbling together responses to RFIs with old school GIS data tools, it's time to check out the newly updated proposal generator built into GIS ...

Pablo Monzon
Managing Director and Co-founder

Place Marketing site selection data tools

10/1/2019

3 Reasons to ditch old school static PDFs

If your economic development organization is still expecting site selectors and businesses making location decisions to rely solely on your outdated static data reports, you are ...

Alissa Sklar
Vice President of Marketing

business location search Place Marketing

08/23/2019

When it comes to data, you've got options

Different economic development organizations have different needs, which is why we make a point of offering our clients a variety of data options to best meet their requirements. ...

Alissa Sklar
Vice President of Marketing

GIS data site selection data tools

04/25/2019

Q&A follow-up: What site selectors want ED pros to know

What do site selectors want economic development professionals to know? Turns out this is a question on many minds, as yesterday's webinar was one of the most popular titles in ...

Alissa Sklar
Vice President of Marketing

GIS data site selection data tools

03/14/2019

What is dynamic property search anyway?

In a webinar the other day, I was explaining some of the brand new GIS Planning ZoomProspector features and I mentioned "Dynamic Property Search." One of our attendees asked ...

Alissa Sklar
Vice President of Marketing

Websites GIS data

01/31/2019

Indiana first state to launch new version of ZoomProspector Enterprise

After years of promoting the state through various location analysis tools, Indiana is the first state to launch the completely redesigned location analysis tool known as ...

Alissa Sklar
Vice President of Marketing

Site Selection GIS data

11/30/2018

ZoomProspector now offers 3D views

You can now view maps in high-density areas in beautiful 3D on Zoomprospector Enterprise applications. The image below, taken from our newly redesigned ZoomProspector Enterprise ...

Alissa Sklar
Vice President of Marketing

ZoomProspector product launch

11/1/2018

To embed your GIS data tools or not?

One of the most common questions we get from our clients is whether to embed their online data tools or to set them up as microsites. In the 20 years since we invented online data ...

Alissa Sklar
Vice President of Marketing

online data tools GIS data

10/18/2018

Webinar: Tour the all-new ZoomProspector Enterprise

Twenty years ago, we disrupted corporate site selection with the first ever online GIS mapping software, ZoomProspector Enterprise. Since then, we've consistently updated and ...

Alissa Sklar
Vice President of Marketing

Corporate Real Estate ZoomProspector

07/24/2018

Our 20-Year Anniversary Video

It's been 20 years since two UC Berkeley grad students invented the software that would go on to disrupt the practice of corporate site selection. Pablo Monzon and Anatalio Ubalde ...

Alissa Sklar
Vice President of Marketing

Site Selection ZoomProspector

07/11/2018

Can you answer the "why" of site selection

Does it ever feel like different sides of the site selection conversation are happening in different rooms, independent of each other? 

Alissa Sklar
Vice President of Marketing

Site Selection online data tools

04/11/2018

Why you don't want to hide "unflattering" community data

I was on doing a telephone consultation with a new client recently when she went dead silent.

Alissa Sklar
Vice President of Marketing

Economic Development data

01/31/2018

Majority of Amazon HQ2 finalists use GIS Planning online data tools

By now you've seen the list of the lucky 20 finalists for a second Amazon headquarters. With the retailer promising an investment upwards of $5 billion and an injection of up to ...

Alissa Sklar
Vice President of Marketing

Site Selection ZoomProspector

12/6/2017

New microsite template #7 offers more design options

Safe to say that our turnkey microsite templates have changed the way economic developers view their websites. This isn't too surprising. Unlike most websites, these are ...

Alissa Sklar
Vice President of Marketing

Site Selection online data tools

09/13/2017

Disruptive tech: Must see sessions at IEDC 2017

We are all looking forward to a great show at the IEDC 2017 Annual Conference in Toronto this coming weekend. If you're interested in the value of truly innovative technologies ...

Alissa Sklar
Vice President of Marketing

Site Selection Economic Development

06/9/2017

Economic Development Do's & Don'ts

In the course of the place marketing consultating offered to our economic development organization clients, I am asked a range of similar questions about website design: What's ...

Alissa Sklar
Vice President of Marketing

Site Selection online marketing

06/1/2017

Recap of ICSC RECon: Thoughts about retail

Last week, I spent four great (and exhausting) days at the ICSC RECon event in Las Vegas. This is THE event for retailers, real estate developers, vendors, and economic ...

Bryan Beatty
Director of Sales

economic development online data

04/24/2017

Did you know? Turn by turn driving directions

When we launched the mobile optimized version of ZoomProspector Enterprise in early 2014, we opened up an entire world of possibilities to economic developers, site selectors, ...

Alissa Sklar
Vice President of Marketing

mobile GIS

04/5/2017

How smart is your website?

More specifically, is it smart enough to offer your website visitors what they want? 

Alissa Sklar
Vice President of Marketing

economic development online Place Marketing

03/20/2017

Webinar: fDi tools drive investment to you

Strategic use of data remains a big challenge for many economic development organizations, trying to make it all work. How do you use it effectively? How do select the tools your ...

Alissa Sklar
Vice President of Marketing

Site Selection productivity