I can't claim to own a crystal ball, but working in economic development tech has given me a front row seat to some of the most important online trends in the industry. I get to observe emerging patterns about corporate site selection and place marketing in my many conversations with our clients, who often have similar concerns about how to maximize their research with prospective businesses seeking locations.
Over the years, I've seen buzzwords come and go, and have learned how to separate the merely trendy from the significant advances in online tools that allow economic developers to make meaningful differences in lead generation, business retention & expansion, and engagement with their website visitors.
So what are the top ED website trends heading in to 2019? Will your organization be up to date, or will you fall behind? Join me and Golden Shovel Agency CEO Aaron Brossoit for one of the most popular offerings in our annual webinar series, a refreshed look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more!
- Lead generation
- Business retention & expansion
- Microsites
- Interactive and dynamic features
- Visualizing data
- Tracking website visitors
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