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The most influential source of practical information for economic development marketing

From practical news, tips, and place marketing strategies to industry news and product updates, our blog posts keep you up to date and informed about all things economic development.

08/2/2019

28 US Statewide EDOs have chosen ZoomProspector

We're proud to announce that, as of last month, an impressive 28 U.S. statewide economic development organizations have chosen GIS Planning's ZoomProspector to help attract ...

Alissa Sklar
Vice President of Marketing

ZoomProspector economic development online

10/19/2017

Is your website ready for an Amazon visit?

The economic development world is a little crazy this week.  With the Amazon HQ2 proposals due today, Oct. 19th,  I can imagine the last minute scrambles to get the proposals ...

Stevie Field-Chavez
Vice President of Regional Sales

economic development online online data tools

08/31/2017

Upcoming professional development webinars Aug2017

We offer a continuing series of free professional development webinars for economic developers. You'll enjoy sessions that are short (because we know how busy you are) and ...

Alissa Sklar
Vice President of Marketing

economic development online Websites

08/17/2017

How to save sites, properties, reports & more

One of the most convenient features on ZoomProspector Enterprise GIS location analysis sites is the ability to quickly and easily save buildings, sites, reports, businesses or ...

Alissa Sklar
Vice President of Marketing

Site Selection ZoomProspector

07/19/2017

New feature: Download infographic sections

Communicating economic development data in compelling and easy-to-digest formats can be a challenge. We all know too well how quickly one's eyes glaze over faced with rows and ...

Alissa Sklar
Vice President of Marketing

economic development online online data tools

07/6/2017

Place marketing: 7 sources for free stock photos

Are you paying for high resolution images for your place marketing? Stop! There are many sites offering royalty-free, copyright free images and videos. Before you whip out the ...

Alissa Sklar
Vice President of Marketing

economic development online social media

06/1/2017

Recap of ICSC RECon: Thoughts about retail

Last week, I spent four great (and exhausting) days at the ICSC RECon event in Las Vegas. This is THE event for retailers, real estate developers, vendors, and economic ...

Bryan Beatty
Director of Sales

economic development online data

04/19/2017

The Ultimate Guide to Economic Development Websites - Part III

Following on the popularity of Parts I and II of our Ultimate Guide to Economic Development Marketing Websites, we bring you the third and concluding chapter, with a focus on ...

Stevie Field-Chavez
Vice President of Regional Sales

mobile economic development online

04/5/2017

How smart is your website?

More specifically, is it smart enough to offer your website visitors what they want? 

Alissa Sklar
Vice President of Marketing

economic development online Place Marketing

03/24/2017

The Ultimate Guide to Economic Development Websites - Part II

Part 1 of our Ultimate Guide to Economic Development Marketing Websites offered a first crack at listing the most critical - and too often overlooked - website features. ...

Stevie Field-Chavez
Vice President of Regional Sales

economic development online online data tools

03/20/2017

Webinar: fDi tools drive investment to you

Strategic use of data remains a big challenge for many economic development organizations, trying to make it all work. How do you use it effectively? How do select the tools your ...

Alissa Sklar
Vice President of Marketing

Site Selection productivity

02/16/2017

Quick links for Place Marketing tips

If you missed this week's webinar 5 Place Marketing Strategies to try in 2017, you can still access all that great content. Check out our on-demand webinar video by clicking here.

Alissa Sklar
Vice President of Marketing

marketing online marketing

02/7/2017

Lead Gen ID - How to follow up

It's safe to say that Lead Gen ID has some of the most excitement we've seen from the many updates and new features we've introduced in our economic development software over the ...

Alissa Sklar
Vice President of Marketing

ZoomProspector economic development online

01/25/2017

#EconDev Advantages: GIS Planning & the Financial Times

Most of you know that GIS Planning has just been acquired by the Financial Times, one of the world’s leading business news organizations, providing essential news, comment, data ...

Alissa Sklar
Vice President of Marketing

ZoomProspector economic development online

01/25/2017

Video: How to use the Lead Gen ID tool

Do you know which companies are visiting your website? Our Lead Gen ID tool, a custom-coded add-on for ZoomProspector Enterprise and Intelligence Components clients, allows you to ...

Alissa Sklar
Vice President of Marketing

economic development online Economic Development

01/11/2017

Webinar: 5 Place Marketing Strategies to Try in 2017

Have you made any economic development marketing resolutions for the new year? If you find yourself doing the same old things, year after year, to draw attention to your ...

Alissa Sklar
Vice President of Marketing

economic development online Place Marketing

11/21/2016

How mobile-friendly is your EDO?

Does your organization make effective use of mobile in serving businesses and site selectors? After all, these are busy people on the go, frequently using their phones in airport ...

Alissa Sklar
Vice President of Marketing

Site Selection mobile

10/24/2016

Identify website visitors with Lead Gen ID

When it comes to economic development marketing, the vast majority of effort is spent generating leads. We blog, use social media in strategic ways, put together a clever, ...

Alissa Sklar
Vice President of Marketing

economic development online Place Marketing

09/15/2016

Back to school for economic developers

We like to mark back to school season with free professional development webinars for economic developers. You'll find tons of practical, useful information, but without ...

Alissa Sklar
Vice President of Marketing

economic development online webinars

08/25/2016

And the community that spends the most on their hair is...

Economic development professionals love facts and figures about their communities. Ask them about educational attainment, population breakdowns by age, tax incentives, supply ...

Alissa Sklar
Vice President of Marketing

ZoomProspector economic development online

08/3/2016

How to turbo charge your email newsletter

If an email newsletter is part of your economic development marketing toolkit, than you know well the challenges of a) getting people to open them, b) getting people to read them. ...

Alissa Sklar
Vice President of Marketing

marketing economic development online