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REACH (CA) launches Central Coast Data Center to spur economic growth

REACH (CA) has launched a new Central Coast Data Center with interactive tools to attract new investment, support business & stimulate the regional economy

Alissa Sklar
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on February 02, 2021
Alissa Sklar
Vice President of Marketing

REACH has launched a new Central Coast Data Center with interactive tools to attract new investment, support business and stimulate the regional economy.

The REACH Central Coast data center is a user-friendly toolset bringing together robust location, demographic, business and economic data to serve as a primary resource for business recruitment, expansion and retention.

One key function is the property locator tool powered by GIS Planning Inc.'s ZoomProspector software, which allows businesses making location decisions to view available commercial sites and buildings and research critical demographic, workforce, consumer spending, talent, zoning and business data within a chosen radius.

“This data center puts valuable business intelligence at your fingertips 24 hours a day, 7 days a week,” said REACH President/CEO Melissa James, “which allows the Central Coast to be open for investment 24-7, too.”

Community_Profile_»_REACH talentThe interactive data tools power regional collaboration on economic development, said Santa Maria Valley Chamber of Commerce President/CEO Glenn Morris, who also chairs the REACH Practitioner Network, which brings together economic development professionals representing jurisdictions throughout San Luis Obispo and northern Santa Barbara Counties.

“These tools provide a view of our assets and opportunities across the region as a whole, something we’ve never had before and something that will make the Central Coast more competitive in business attraction and job creation efforts,” Morris said.

The data center is being launched with support from San Luis Obispo County as part of the county’s partnership with REACH on implementing REACH 2030, a suite of initiatives aimed at spurring job growth over the next decade.

“As the economy continues to climb out from the impacts of the coronavirus pandemic, providing tangible resources to help our businesses recover and grow is critical,” said SLO County Board of Supervisors Chair Lynn Compton. “We anticipate this becoming an online nexus for business opportunity and growth.”

“Data drives business decisions, and this toolset provides access to a wealth of information we’ve lacked in the past,” said Paso Robles Economic Development Manager Paul Sloan. “This highly granular data gives you the ability to take a bird’s eye view of the Central Coast or drill down into specific neighborhoods and blocks. It’s a game-changer.”


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