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California Launches Innovative Community & Place-Based Data Tool

The California Governor’s Office of Business and Economic Development (GO-Biz) has launched an innovative data analysis tool for its cities & regions

Alissa Sklar
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on May 11, 2022
Alissa Sklar
Vice President of Marketing

The Governor’s Office of Business and Economic Development (GO-Biz) for the State of California has launched an innovative economic development data research and analysis tool for its various cities, counties and regions.

GOBiz infographic layers_MKedit

The California Governor's Office of Business and Economic Development (GO-Biz) is proud to launch an intuitive, interactive and mobile-friendly online data tool to promote the state for business relocation and expansion, and to support local businesses. The easy-to-use tool makes demographic, business and workforce data instantly accessible in a clear, relatable format to community leaders, site selectors, realtors, and businesses. The tool is free to use and requires no additional account to access information.

The California Community and Place-Based Data Tool provides data including available labor pool, economic indicators, business resources, environmental, incentives, key infrastructure, demographics, and targeted industries. 

The user-friendly data tool is powered by GIS Planning's industry-leading ZoomProspector software. Founded in San Francisco in 1998, the award-winning technology has been used in different ways by many communities and regions around North America and across the globe. 

"At GO-Biz, we know that access to reliable, up-to-date data will benefit economic development efforts across our state," explains Dee Dee Myers, Senior Advisor to Governor Newsom and Director of GO-Biz. "That is why we created the 'Community & Place-Based Data Tool' to help communities of all sizes analyze their unique regional economic opportunities and plan to their strengths."

The interactive tool will make it easy for economic developers and community stakeholders across the state to research, analyze, visualize and communicate complex data about their communities and regions. GO-Biz, along with individual counties, cities, property owners, developers and listing agents can also take full advantage of the extensive business and industry data to promote unique assets, from agriculture and tech to tourism.

CA talent cropped

GO-Biz's new web tool couples these layers with additional proprietary data sources like Applied Geographic Solutions, National Center for Educational Statistics, Emsi, and DataAxle (formerly InfoGroup USA). Some key unique features include:

  • DEMOGRAPHIC ANALYSIS: Visitors can research population, education attainment, household information, and even employee types by distance or radius from a point on the map and export the information in ready-to-go reports.
  • BUSINESS REPORTS: The business database can help identify industry clusters and potential customers, competitors and suppliers. Use heat maps to visualize consumer spending across the region. An excellent resource as well for retail site locations!
  • WORKFORCE DATA: Powerful occupation, labor force, wage and talent data can help existing businesses and prospective investors make informed decisions to grow the regional economy. 

"We are delighted to help the State of California represent itself to investors, community stakeholders and businesses," says Pablo Monzon, co-founder and co-managing director of GIS Planning. "The Community and Place-Based Data Tool ensures the state is open for business 24 hours a day, seven days a week."

About GO-Biz
The Governor's Office of Business and Economic Development (GO-Biz) serves as the State of California's leader for job growth, economic development and business assistance efforts. They offer no-cost consultation for incentive identification, site selection, regulatory or permitting compliance assistance, foreign direct investment and export assistance. Visit the GO-Biz website.

Sign up to receive important news and announcements from the Go-Biz's Business Investment Services (CalBIS) team here.

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