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The most influential source of practical information for economic development marketing

From practical news, tips, and place marketing strategies to industry news and product updates, our blog posts keep you up to date and informed about all things economic development.

03/8/2019

Top 5 #EconDev Twitter tips

Why tweet? Twitter is different than other social networks and is an extremely valuable marketing tool for all businesses. With over 326 million people using Twitter every month, ...

Weilynn Tan
Outbound marketing, copywriting and web analytics.

online marketing social media

09/21/2018

Webinar: 10 Key trends for #econdev websites

I can't claim to own a crystal ball, but working in economic development tech has given me a front row seat to some of the most important online trends in the industry. I get to ...

Alissa Sklar
Vice President of Marketing

business retention business attraction

04/27/2018

e-Newsletter Strategies that Work for EconDev

Most economic development organizations send out email newsletters from time to time, in order  to communicate their location's value proposition, highlight recent successes, ...

Alissa Sklar
Vice President of Marketing

Site Selection productivity

08/8/2017

How to research businesses on ZoomProspector

One of the great strengths of the ZoomProspector Enterprise GIS location analysis tool is the ability it offers website visitors to do detailed research on existing businesses in ...

Alissa Sklar
Vice President of Marketing

online data tools business attraction

08/4/2017

How to search for commercial sites & properties

One of the things we learned from our recent client survey is that our clients are interested in offering their users quick guides to features and functionality of their ...

Alissa Sklar
Vice President of Marketing

Innovative marketing

07/6/2017

Place marketing: 7 sources for free stock photos

Are you paying for high resolution images for your place marketing? Stop! There are many sites offering royalty-free, copyright free images and videos. Before you whip out the ...

Alissa Sklar
Vice President of Marketing

economic development online social media

05/12/2017

Build your economic development marketing playbook

Economic developers tend to wear a lot of hats. We know you are busy people, often combining marketing with meetings with site selectors, managing RFPs and keeping an eye on your ...

Alissa Sklar
Vice President of Marketing

Site Selection social media

02/7/2017

Lead Gen ID - How to follow up

It's safe to say that Lead Gen ID has some of the most excitement we've seen from the many updates and new features we've introduced in our economic development software over the ...

Alissa Sklar
Vice President of Marketing

ZoomProspector economic development online

01/11/2017

Webinar: 5 Place Marketing Strategies to Try in 2017

Have you made any economic development marketing resolutions for the new year? If you find yourself doing the same old things, year after year, to draw attention to your ...

Alissa Sklar
Vice President of Marketing

economic development online Place Marketing

12/21/2016

Happy economic development holidays!

As 2016 draws to a close, we would like to thank our clients, our colleagues, our friends and fellow economic development professionals for all the hard work you do for your ...

Alissa Sklar
Vice President of Marketing

online data tools Economic Development

09/8/2016

Webinar: Be found by businesses seeking locations

Economic developers work hard to find innovative marketing techniques to give their communities the attention they deserve from businesses seeking locations. And while there are ...

Alissa Sklar
Vice President of Marketing

national site selection portal Economic Development