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The most influential source of practical information for economic development marketing

From practical news, tips, and place marketing strategies to industry news and product updates, our blog posts keep you up to date and informed about all things economic development.

04/23/2019

Webinar: What site selectors want ED pros to know

As part of my job, I work with hundreds of economic developers all around the world. I also often work with site selectors who use our tools for research and decision-making. And ...

Alissa Sklar
Vice President of Marketing

GIS data commercial real estate

03/8/2019

Top 5 #EconDev Twitter tips

Why tweet? Twitter is different than other social networks and is an extremely valuable marketing tool for all businesses. With over 326 million people using Twitter every month, ...

Weilynn Tan
Outbound marketing, copywriting and web analytics.

online marketing social media

02/13/2019

Think you know ZoomProspector? Look again

We are what's new.

Alissa Sklar
Vice President of Marketing

ZoomProspector online data tools

01/17/2019

Webinar: 5 Ways to Use Data for Place Marketing

Do you ever feel like your marketing messages get lost in the shuffle? Find all your best efforts to communicate your community's economic development assets aren't translating ...

Alissa Sklar
Vice President of Marketing

GIS Place Marketing

10/18/2018

Webinar: Tour the all-new ZoomProspector Enterprise

Twenty years ago, we disrupted corporate site selection with the first ever online GIS mapping software, ZoomProspector Enterprise. Since then, we've consistently updated and ...

Alissa Sklar
Vice President of Marketing

Corporate Real Estate ZoomProspector

10/17/2018

A GDPR Primer for U.S. economic developers

By now you may have heard of the letters ‘GDPR’ being discussed in the industry. Wait, bear with me - don’t get bored just yet! What if I told you that the impact of complying ...

Lauren Drew
Lauren is the Subscriptions Marketing Manager for the FT Specialist division of the Financial Times. Lauren’s key responsibilities include overseeing the strategy and implementation of marketing campaigns to drive leads for B2C and B2B subscriptions products (including fDi Intelligence, GIS Planning, Investors Chronicle and The Banker) within the division. She has completed a Professional Diploma in Marketing, awarded by the Chartered Institute of Marketing and has completed the Squared Online digital marketing course accredited by Google.

Place Marketing data

10/16/2018

Video compilation from an epic #econdev party

It's not quite Thanksgiving in the U.S. just yet (although we celebrated here in Canada a little over a week ago), but we wanted to let our clients, colleagues and friends know ...

Alissa Sklar
Vice President of Marketing

GIS data economic development marketing

07/11/2018

Can you answer the "why" of site selection

Does it ever feel like different sides of the site selection conversation are happening in different rooms, independent of each other? 

Alissa Sklar
Vice President of Marketing

Site Selection online data tools

04/27/2018

e-Newsletter Strategies that Work for EconDev

Most economic development organizations send out email newsletters from time to time, in order  to communicate their location's value proposition, highlight recent successes, ...

Alissa Sklar
Vice President of Marketing

Site Selection productivity

01/23/2018

3 Reasons to use video for place marketing

Show, don't (just) tell. It's what we've always told writers, but it's equally true for digital marketing. People find information so much much more interesting in a visual ...

Alissa Sklar
Vice President of Marketing

social media Place Marketing

01/9/2018

Keeping chambers of commerce relevant in a digital age

Chamber of commerce executives know more than just about anyone how the digital revolution has transformed the nature of business. They hear it everyday from the shop owners ...

Alissa Sklar
Vice President of Marketing

business retention business attraction

12/6/2017

New microsite template #7 offers more design options

Safe to say that our turnkey microsite templates have changed the way economic developers view their websites. This isn't too surprising. Unlike most websites, these are ...

Alissa Sklar
Vice President of Marketing

Site Selection online data tools

11/16/2017

5 Link placement strategies to maximize web traffic

"You can't get there from here."

Alissa Sklar
Vice President of Marketing

ZoomProspector online data tools

10/19/2017

Is your website ready for an Amazon visit?

The economic development world is a little crazy this week.  With the Amazon HQ2 proposals due today, Oct. 19th,  I can imagine the last minute scrambles to get the proposals ...

Stevie Field-Chavez
Vice President of Regional Sales

economic development online online data tools

10/19/2017

Is your EDO website ready for an Amazon visit?

The economic development world is a little crazy this week.  With the Amazon HQ2 proposals due today, Oct. 19th, I can imagine the last minute scrambles to get the proposals ...

Stevie Field-Chavez
Vice President of Regional Sales

Site Selection online data tools

10/13/2017

Webinar: 5 Ways to use online data to market your location

Your online data tools are an inexhaustible source of great content and visuals for place marketing, but where to start? Join us Thursday, October 26th at 1:30 p.m. EST, 10:30 ...

Alissa Sklar
Vice President of Marketing

online data tools social media

10/2/2017

Webinar: Use Online Data Tools for Amazon HQ2 Bid

UPDATE: Did you miss this webinar? Not to worry! You can access the on-demand video recording by clicking here.   The announcement that Amazon is seeking a location for a second ...

Alissa Sklar
Vice President of Marketing

Site Selection Canada

09/13/2017

Disruptive tech: Must see sessions at IEDC 2017

We are all looking forward to a great show at the IEDC 2017 Annual Conference in Toronto this coming weekend. If you're interested in the value of truly innovative technologies ...

Alissa Sklar
Vice President of Marketing

Site Selection Economic Development

09/6/2017

20,000 Economic developers can't be wrong

A recurring theme in the profession of economic development is that the Internet has changed our work and continues to reshape it. Now, direct access to online information, ...

Anatalio Ubalde
Managing Director and Co-founder

social media economic development marketing

08/31/2017

Upcoming professional development webinars Aug2017

We offer a continuing series of free professional development webinars for economic developers. You'll enjoy sessions that are short (because we know how busy you are) and ...

Alissa Sklar
Vice President of Marketing

economic development online Websites

08/24/2017

Webinar: Community stakeholders as brand ambassadors

Let's face it, not everyone in your community knows what "economic development" is, exactly. But while they may not fully grasp what it means to attract investment and business to ...

Alissa Sklar
Vice President of Marketing

Economic Development Place Marketing