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The most influential source of practical information for economic development marketing

From practical news, tips, and place marketing strategies to industry news and product updates, our blog posts keep you up to date and informed about all things economic development.

02/11/2021

February webinars you don't want to miss

We've got loads of great free professional development content coming up this month for economic developers and chamber professionals. Check out the following free webinars and ...

Alissa Sklar
Vice President of Marketing

business retention webinars

01/6/2021

Build desktop getaways of your region with the new ZoomTour

In an era where physical travel is restricted for the foreseeable future, there's no better time to engage people online with ZoomTour. Our new cloud-based desktop software makes ...

Alissa Sklar
Vice President of Marketing

economic development marketing virtual tours

12/21/2020

5 Top GIS Planning Innovations of 2020

Safe to say, 2020 was a year for the books. No question, we'll all be glad to say good bye to this one. But in the midst of this crazy, challenging year of COVID and wildfires and ...

Alissa Sklar
Vice President of Marketing

economic development marketing innovation

12/9/2020

Business Tampere's (Finland) Data Microsite Attracts New Investment

International investors and businesses researching investments and development potential in Tampere, Finland can take advantage of a powerful set of online tools dedicated to ...

Alissa Sklar
Vice President of Marketing

economic development marketing investment promotion

10/29/2020

GIS Planning clients win multiple awards at IEDC Annual Conference

We wish to extend our hearty congratulations to all of the winners of this year's International Economic Development Council (IEDC) awards. All these achievements deserve public ...

Alissa Sklar
Vice President of Marketing

economic development marketing IEDC

08/18/2020

User-friendly interface is key for GIS site selection online tools

Economic development and investment promotion agencies seeking to share regional data and available properties with online GIS data tools are in the business of place marketing. ...

Alissa Sklar
Vice President of Marketing

GIS data economic development marketing

07/15/2020

New! 360 Virtual tours, flyovers & street views free on ZoomProspector

Before the coronavirus pandemic, site selections and businesses seeking a location would typically visit a short list of properties in person. They would walk around the building, ...

Pablo Monzon
Managing Director and Co-founder

Site Selection GIS data

04/23/2019

Webinar: What site selectors want ED pros to know

As part of my job, I work with hundreds of economic developers all around the world. I also often work with site selectors who use our tools for research and decision-making. And ...

Alissa Sklar
Vice President of Marketing

GIS data commercial real estate

03/8/2019

Top 5 #EconDev Twitter tips

Why tweet? Twitter is different than other social networks and is an extremely valuable marketing tool for all businesses. With over 326 million people using Twitter every month, ...

Weilynn Tan
Outbound marketing, copywriting and web analytics.

online marketing social media

02/13/2019

Think you know ZoomProspector? Look again

We are what's new.

Alissa Sklar
Vice President of Marketing

ZoomProspector online data tools

01/17/2019

Webinar: 5 Ways to Use Data for Place Marketing

Do you ever feel like your marketing messages get lost in the shuffle? Find all your best efforts to communicate your community's economic development assets aren't translating ...

Alissa Sklar
Vice President of Marketing

GIS Place Marketing

10/18/2018

Webinar: Tour the all-new ZoomProspector Enterprise

Twenty years ago, we disrupted corporate site selection with the first ever online GIS mapping software, ZoomProspector Enterprise. Since then, we've consistently updated and ...

Alissa Sklar
Vice President of Marketing

Corporate Real Estate ZoomProspector

10/17/2018

A GDPR Primer for U.S. economic developers

By now you may have heard of the letters ‘GDPR’ being discussed in the industry. Wait, bear with me - don’t get bored just yet! What if I told you that the impact of complying ...

Lauren Drew
Lauren is the Subscriptions Marketing Manager for the FT Specialist division of the Financial Times. Lauren’s key responsibilities include overseeing the strategy and implementation of marketing campaigns to drive leads for B2C and B2B subscriptions products (including fDi Intelligence, GIS Planning, Investors Chronicle and The Banker) within the division. She has completed a Professional Diploma in Marketing, awarded by the Chartered Institute of Marketing and has completed the Squared Online digital marketing course accredited by Google.

Place Marketing data

10/16/2018

Video compilation from an epic #econdev party

It's not quite Thanksgiving in the U.S. just yet (although we celebrated here in Canada a little over a week ago), but we wanted to let our clients, colleagues and friends know ...

Alissa Sklar
Vice President of Marketing

GIS data economic development marketing

07/11/2018

Can you answer the "why" of site selection

Does it ever feel like different sides of the site selection conversation are happening in different rooms, independent of each other? 

Alissa Sklar
Vice President of Marketing

Site Selection online data tools

04/27/2018

e-Newsletter Strategies that Work for EconDev

Most economic development organizations send out email newsletters from time to time, in order  to communicate their location's value proposition, highlight recent successes, ...

Alissa Sklar
Vice President of Marketing

Site Selection productivity

01/23/2018

3 Reasons to use video for place marketing

Show, don't (just) tell. It's what we've always told writers, but it's equally true for digital marketing. People find information so much much more interesting in a visual ...

Alissa Sklar
Vice President of Marketing

social media Place Marketing

01/9/2018

Keeping chambers of commerce relevant in a digital age

Chamber of commerce executives know more than just about anyone how the digital revolution has transformed the nature of business. They hear it everyday from the shop owners ...

Alissa Sklar
Vice President of Marketing

business retention business attraction

12/6/2017

New microsite template #7 offers more design options

Safe to say that our turnkey microsite templates have changed the way economic developers view their websites. This isn't too surprising. Unlike most websites, these are ...

Alissa Sklar
Vice President of Marketing

Site Selection online data tools

11/16/2017

5 Link placement strategies to maximize web traffic

"You can't get there from here."

Alissa Sklar
Vice President of Marketing

ZoomProspector online data tools

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