Have you been feeling disappointed by lacklustre traffic results to your economic development website? Looking for some new ideas to keep things fresh and attract interest from more qualified leads?
Perhaps you’re not entirely sure where your web traffic comes from at all. Try this: open up Google Analytics for your website and click on Acquisition/ Overview on the left-hand side. Pick a custom date range - say the last three months. What is the percentage of referral (clicking on links on other websites) versus direct traffic (people who go straight to your URL in their browsers)? What website addresses are listed under the referral sources?
Many economic developers don’t think too much about the where and the how of the visitors on their website. Where do they come from? How do they find their way to your website? You can set up a beautiful website with the most engaging, interactive data tools but if you don’t work hard at marketing the site, you won’t get many visitors.
It’s kind of like throwing an amazing party but forgetting the invitations.
You want to make sure site selectors and businesses making location decisions can find your economic development website when they are researching communities and sites and building. The most important thing you can do is to make sure your ED website is easy to find.
You can't get shortlisted if you don't even show up in search results.
There are lots of ways to do that and plenty of SEO consultants and services jostling for your attention. You can throw money at loads of ads and sponsored posts and sponsored content.
But that is not what this webinar video is about.
This webinar video is about five FREE ways every economic developer should set up their website to attract the best possible traffic from businesses looking to expand or relocate in their communities. These proven strategies take a little bit of time (but not too much) yet they pay off big time. Once they are done, feel free to invest in Google ads or sponsored content anywhere you like.
Our webinar video outlines five specific ways to draw more qualified attention to your website tools and content. Click below to learn about:
- Encourage stakeholders to share links in effective ways
- Discover the one key website you've probably overlooked
- Write social media posts that actually work to bring visitors back to your website
- Give Google what it needs to help people find you
- Much, much more!