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The most influential source of practical information for economic development marketing

From practical news, tips, and place marketing strategies to industry news and product updates, our blog posts keep you up to date and informed about all things economic development.

05/17/2023

New! Property display widget features your properties on your website

Don't bury your leads! Your available commercial sites and buildings are going to generate interest from site selectors and potential investors, so GIS Planning has made it easy ...

Alissa Sklar
Vice President of Marketing

online data tools site selection data tools

11/15/2021

What is the real ROI on a site selection web tool?

It’s hardly surprising that one question we get asked a lot is: “What are the website traffic metrics of ZoomProspector client websites? What’s the ROI?”

Bryan Beatty
Director of Sales

Site Selection online data tools

03/25/2020

NEW: Add layers for open businesses, COVID-19 testing centers and more

The coronavirus pandemic has completely upended the practice of economic development. One of the things we have heard over and over again from economic developers and investment ...

Alissa Sklar
Vice President of Marketing

online data tools Economic Development

09/13/2019

5 free ways to promote your web tools

Launching a website or online data tools without promotion is kind of like throwing a party but forgetting to send invitations. Your website will compete for attention in a ...

Alissa Sklar
Vice President of Marketing

online data tools Place Marketing

07/24/2019

6 Questions for EDOs about their online GIS data tools

If you suspect your online GIS corporate site selection data tools aren't quite up to industry standards, here are six key questions to ask about the interactive tool you are ...

Russ Riblett
Vice President of Sales

online data tools Place Marketing

05/1/2019

More than half of all US states choose ZoomProspector

When GIS Planning first invented online corporate site selection data tools for economic development in 1998, it was no surprise that we were the industry leaders. It's hard not ...

Alissa Sklar
Vice President of Marketing

ZoomProspector online data tools

04/10/2019

Export & share properties, folders and reports

The all-new GIS Planning ZoomProspector tool makes it easier than ever to share properties, custom folders, and reports. Your website visitors can choose from a variety of ways to ...

Alissa Sklar
Vice President of Marketing

Site Selection online data tools

03/20/2019

Data analysis: Try the new freehand drawing tool

Imagine you're a business seeking your ideal business location and you've got a pretty good idea where it needs to be. Maybe you've got a manufacturing facility that wants to ...

Alissa Sklar
Vice President of Marketing

online data tools business location search

02/13/2019

Think you know ZoomProspector? Look again

We are what's new.

Alissa Sklar
Vice President of Marketing

ZoomProspector online data tools

12/13/2018

Showcase your community's Opportunity Zones

The creation of Opportunity Zones in the U.S. is easily one of the most important economic developments of the year, with big implications for investment attraction strategies in ...

Alissa Sklar
Vice President of Marketing

online data tools data

11/1/2018

To embed your GIS data tools or not?

One of the most common questions we get from our clients is whether to embed their online data tools or to set them up as microsites. In the 20 years since we invented online data ...

Alissa Sklar
Vice President of Marketing

online data tools GIS data

10/18/2018

Webinar: Tour the all-new ZoomProspector Enterprise

Twenty years ago, we disrupted corporate site selection with the first ever online GIS mapping software, ZoomProspector Enterprise. Since then, we've consistently updated and ...

Alissa Sklar
Vice President of Marketing

Corporate Real Estate ZoomProspector

09/26/2018

5 Things about Atlanta #IEDC2018

We are eagerly looking forward to the 2018 IEDC Annual Conference in Atlanta and we are really hoping to see you there. Be sure to check out our hilarious collection of IEDC ...

Alissa Sklar
Vice President of Marketing

ZoomProspector online data tools

08/30/2018

20 Years of #econdev data innovation

VHS tapes. Printed catalogues. Direct mail. Telemarketing. Magazine ads. That's what place marketing looked like before 1998, the year GIS Planning was founded.

Alissa Sklar
Vice President of Marketing

ZoomProspector online data tools

08/17/2018

ZoomProspector Enterprise used to compare city data

Accessing reliable economic development data is one thing, but being able to drill into it and analyze it for your own purposes is quite another. We take great pride in offering ...

Alissa Sklar
Vice President of Marketing

Site Selection online data tools

07/11/2018

Can you answer the "why" of site selection

Does it ever feel like different sides of the site selection conversation are happening in different rooms, independent of each other?

Alissa Sklar
Vice President of Marketing

Site Selection online data tools

06/8/2018

Updated design on ZoomProspector Enterprise

If you noticed our ZoomProspector Enterprise applications look different today, you're 100% right.

Alissa Sklar
Vice President of Marketing

GIS online data tools

04/20/2018

We don’t want to take your job away

You ever know the moment things suddenly go off kilter? In this case, I knew the demo had gone south when the senior economic developer in attendance exclaimed “You’re going to ...

Bryan Beatty
Director of Sales

Site Selection online data tools

02/13/2018

Webinar: 10 "musts" of econdev data

How much do you know about the ins and outs of economic development data? How well does your organization stack up when it comes to providing essential information in ...

Alissa Sklar
Vice President of Marketing

Site Selection online data tools

02/5/2018

Georgia Dept of EconDev launches ZoomProspector Enterprise

We're thrilled to announce that the Georgia Department of Economic Development has launched their brand new state-wide ZoomProspector Enterprise GIS data tool. The launch of ...

Alissa Sklar
Vice President of Marketing

ZoomProspector online data tools

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