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The most influential source of practical information for economic development marketing

From practical news, tips, and place marketing strategies to industry news and product updates, our blog posts keep you up to date and informed about all things economic development.

12/10/2019

The future is now

This morning, I saw something really cool. I was leaving my local supermarket when I saw a woman having a conversation in American Sign Language (ASL) using her smartphone.

Bryan Beatty
Director of Sales

Place Marketing economic development software

11/20/2019

Whose branding is on your data reports?

Put on your site selector hat for a moment. Or your "business looking for a location" hat. Now imagine you're visiting your own economic development website for the very first ...

Alissa Sklar
Vice President of Marketing

Corporate Real Estate Site Selection

10/30/2019

New client launch: St. Clair County, Michigan

Jeff Suneson
Director of Client Services

Corporate Real Estate product launch

10/23/2019

New client launch: Junction City/Geary County EDC (KS)

GIS Planning is thrilled to be part of the launch of the Junction City/Geary County Economic Development Commission's new website, with ZoomProspector, the industry's leading ...

Jeff Suneson
Director of Client Services

Corporate Real Estate product launch

10/13/2019

See the newest - and only - drag and drop Proposal Generator for EDOs

If you're still spending long hours cobbling together responses to RFIs with old school GIS data tools, it's time to check out the newly updated proposal generator built into GIS ...

Pablo Monzon
Managing Director and Co-founder

Place Marketing site selection data tools

10/1/2019

3 Reasons to ditch old school static PDFs

If your economic development organization is still expecting site selectors and businesses making location decisions to rely solely on your outdated static data reports, you are ...

Alissa Sklar
Vice President of Marketing

business location search Place Marketing

09/13/2019

5 free ways to promote your web tools

Launching a website or online data tools without promotion is kind of like throwing a party but forgetting to send invitations. Your website will compete for attention in a ...

Alissa Sklar
Vice President of Marketing

online data tools Place Marketing

07/24/2019

6 Questions for EDOs about their online GIS data tools

If you suspect your online GIS corporate site selection data tools aren't quite up to industry standards, here are six key questions to ask about the interactive tool you are ...

Russ Riblett
Vice President of Sales

online data tools Place Marketing

06/27/2019

FPL first to launch new GIS Planning web tool with FDI data

Florida Power & Light Company (FPL) has launched the brand new Explore Florida web tool, using the completely redesigned ZoomProspector Enterprise. The GIS web tool promotes the ...

Alissa Sklar
Vice President of Marketing

product launch business attraction

06/21/2019

Three webinars you may have missed

Our immensely popular webinar series features all kinds of topics of interest to economic developers. We know you can't attend all of them, so we've picked the three most popular ...

Weilynn Tan
Outbound marketing, copywriting and web analytics.

Economic Development Place Marketing

05/28/2019

The Power of Links in Your Online GIS Data Tool

Today's digitally connected world requires you to be able to share links. No one sends static PDFs anymore. Think about it: When you see a property in AirBnb that your friends ...

Pablo Monzon
Managing Director and Co-founder

Economic Development Place Marketing

03/8/2019

Top 5 #EconDev Twitter tips

Why tweet? Twitter is different than other social networks and is an extremely valuable marketing tool for all businesses. With over 326 million people using Twitter every month, ...

Weilynn Tan
Outbound marketing, copywriting and web analytics.

online marketing social media

02/13/2019

Think you know ZoomProspector? Look again

We are what's new.

Alissa Sklar
Vice President of Marketing

ZoomProspector online data tools

01/17/2019

Webinar: 5 Ways to Use Data for Place Marketing

Do you ever feel like your marketing messages get lost in the shuffle? Find all your best efforts to communicate your community's economic development assets aren't translating ...

Alissa Sklar
Vice President of Marketing

GIS Place Marketing

11/9/2018

How to capitalize on a big pending project

Your community has an amazing new development project to re-purpose that decrepit indoor mall built in the 1970’s into a multi-use (residential, commercial and retail) destination.

Bryan Beatty
Director of Sales

Site Selection Economic Development

10/17/2018

A GDPR Primer for U.S. economic developers

By now you may have heard of the letters ‘GDPR’ being discussed in the industry. Wait, bear with me - don’t get bored just yet! What if I told you that the impact of complying ...

Lauren Drew
Lauren is the Subscriptions Marketing Manager for the FT Specialist division of the Financial Times. Lauren’s key responsibilities include overseeing the strategy and implementation of marketing campaigns to drive leads for B2C and B2B subscriptions products (including fDi Intelligence, GIS Planning, Investors Chronicle and The Banker) within the division. She has completed a Professional Diploma in Marketing, awarded by the Chartered Institute of Marketing and has completed the Squared Online digital marketing course accredited by Google.

Place Marketing data

09/21/2018

Webinar: 10 Key trends for #econdev websites

I can't claim to own a crystal ball, but working in economic development tech has given me a front row seat to some of the most important online trends in the industry. I get to ...

Alissa Sklar
Vice President of Marketing

business retention business attraction

07/24/2018

Our 20-Year Anniversary Video

It's been 20 years since two UC Berkeley grad students invented the software that would go on to disrupt the practice of corporate site selection. Pablo Monzon and Anatalio Ubalde ...

Alissa Sklar
Vice President of Marketing

Site Selection ZoomProspector

07/11/2018

Can you answer the "why" of site selection

Does it ever feel like different sides of the site selection conversation are happening in different rooms, independent of each other? 

Alissa Sklar
Vice President of Marketing

Site Selection online data tools

05/1/2018

How to use your online data tools at trade shows

We're looking forward to reconnecting with many clients at ICSC ReCon in Las Vegas in a few weeks and it's got me thinking about the ways economic developers expend resources, ...

Bryan Beatty
Director of Sales

Economic Development Place Marketing

04/27/2018

e-Newsletter Strategies that Work for EconDev

Most economic development organizations send out email newsletters from time to time, in order  to communicate their location's value proposition, highlight recent successes, ...

Alissa Sklar
Vice President of Marketing

Site Selection productivity