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The most influential source of practical information for economic development marketing

From practical news, tips, and place marketing strategies to industry news and product updates, our blog posts keep you up to date and informed about all things economic development.

06/27/2019

FPL first to launch new GIS Planning web tool with FDI data

Florida Power & Light Company (FPL) has launched the brand new Explore Florida web tool, using the completely redesigned ZoomProspector Enterprise. The GIS web tool promotes the ...

Alissa Sklar
Vice President of Marketing

product launch business attraction

10/17/2018

A GDPR Primer for U.S. economic developers

By now you may have heard of the letters ‘GDPR’ being discussed in the industry. Wait, bear with me - don’t get bored just yet! What if I told you that the impact of complying ...

Lauren Drew
Lauren is the Subscriptions Marketing Manager for the FT Specialist division of the Financial Times. Lauren’s key responsibilities include overseeing the strategy and implementation of marketing campaigns to drive leads for B2C and B2B subscriptions products (including fDi Intelligence, GIS Planning, Investors Chronicle and The Banker) within the division. She has completed a Professional Diploma in Marketing, awarded by the Chartered Institute of Marketing and has completed the Squared Online digital marketing course accredited by Google.

Place Marketing data

12/7/2017

Locate in Kent launches first GIS Planning tool in the UK

We are excited to announce that the very first UK implementation of GIS Planning’s GIS location analysis software tool has been launched by investment promotion agency Locate in ...

Alissa Sklar
Vice President of Marketing

product launch business location search

02/28/2017

Power up! fDi tools drive investment to your location

Using data strategically gives locations a competitive advantage. That means taking advantage of powerful tools to build investment strategy internally, clarify objectives and ...

Alissa Sklar
Vice President of Marketing

GIS Economic Development

01/25/2017

#EconDev Advantages: GIS Planning & the Financial Times

Most of you know that GIS Planning has just been acquired by the Financial Times, one of the world’s leading business news organizations, providing essential news, comment, data ...

Alissa Sklar
Vice President of Marketing

ZoomProspector economic development online