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The most influential source of practical information for economic development marketing

From practical news, tips, and place marketing strategies to industry news and product updates, our blog posts keep you up to date and informed about all things economic development.

01/17/2019

Webinar: 5 Ways to Use Data for Place Marketing

Do you ever feel like your marketing messages get lost in the shuffle? Find all your best efforts to communicate your community's economic development assets aren't translating ...

Alissa Sklar
Vice President of Marketing

GIS Place Marketing

06/8/2018

Updated design on ZoomProspector Enterprise

If you noticed our ZoomProspector Enterprise applications look different today, you're 100% right.

Alissa Sklar
Vice President of Marketing

GIS online data tools

08/17/2017

How to save sites, properties, reports & more

One of the most convenient features on ZoomProspector Enterprise GIS location analysis sites is the ability to quickly and easily save buildings, sites, reports, businesses or ...

Alissa Sklar
Vice President of Marketing

Site Selection ZoomProspector

04/24/2017

Did you know? Turn by turn driving directions

When we launched the mobile optimized version of ZoomProspector Enterprise in early 2014, we opened up an entire world of possibilities to economic developers, site selectors, ...

Alissa Sklar
Vice President of Marketing

mobile GIS

02/28/2017

Power up! fDi tools drive investment to your location

Using data strategically gives locations a competitive advantage. That means taking advantage of powerful tools to build investment strategy internally, clarify objectives and ...

Alissa Sklar
Vice President of Marketing

GIS Economic Development

10/13/2016

Do you know who's visiting your website?

Knowing who's visiting your economic development organization website is a key step in building a productive conversation. Our research shows that more than 97% of site selectors ...

Alissa Sklar
Vice President of Marketing

Site Selection GIS

07/21/2016

Pokemon Go and the animation of public space

The wild popularity of the recently released augmented reality game, Pokemon Go, speaks to the powerful ways digital technologies can enhance daily life. Moreover, this summer's ...

Alissa Sklar
Vice President of Marketing

GIS online data tools

06/30/2016

Location, location, location

It all started with a sudden downpour.

Alissa Sklar
Vice President of Marketing

Site Selection GIS

05/27/2016

How to rank communities on ZoomProspector

When we show people the all-new ZoomProspector.com, one of the most popular features is the community ranking. It's easy to see why people get excited about it, since it's such a ...

Alissa Sklar
Vice President of Marketing

GIS online data tools

05/19/2016

How will businesses find your community online?

How do businesses and site selectors find the right locations? They start by searching online for communities that meet their criteria on key data points, then they contact the ...

Alissa Sklar
Vice President of Marketing

Site Selection ZoomProspector

04/27/2016

America's Got Talent (#EconDev Edition)

It won’t surprise you to learn the U.S. is full of talented, skilled people perfect for all kinds of important jobs; after all, many of them live in your community, don’t they?

Alissa Sklar
Vice President of Marketing

Site Selection ZoomProspector

04/5/2016

New Talent Pool reports enhance labor force data

Just about any business considering a location seeks data on the quality of the potential labor force for their company. It's one of the most common - and time-consuming - ...

Alissa Sklar
Vice President of Marketing

GIS Economic Development