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The most influential source of practical information for economic development marketing

From practical news, tips, and place marketing strategies to industry news and product updates, our blog posts keep you up to date and informed about all things economic development.

01/31/2018

Majority of Amazon HQ2 finalists use GIS Planning online data tools

By now you've seen the list of the lucky 20 finalists for a second Amazon headquarters. With the retailer promising an investment upwards of $5 billion and an injection of up to ...

Alissa Sklar
Vice President of Marketing

Site Selection ZoomProspector

12/6/2017

New microsite template #7 offers more design options

Safe to say that our turnkey microsite templates have changed the way economic developers view their websites. This isn't too surprising. Unlike most websites, these are ...

Alissa Sklar
Vice President of Marketing

Site Selection online data tools

09/13/2017

Disruptive tech: Must see sessions at IEDC 2017

We are all looking forward to a great show at the IEDC 2017 Annual Conference in Toronto this coming weekend. If you're interested in the value of truly innovative technologies ...

Alissa Sklar
Vice President of Marketing

Site Selection Economic Development

06/9/2017

Economic Development Do's & Don'ts

In the course of the place marketing consultating offered to our economic development organization clients, I am asked a range of similar questions about website design: What's ...

Alissa Sklar
Vice President of Marketing

Site Selection online marketing

06/1/2017

Recap of ICSC RECon: Thoughts about retail

Last week, I spent four great (and exhausting) days at the ICSC RECon event in Las Vegas. This is THE event for retailers, real estate developers, vendors, and economic ...

Bryan Beatty
Director of Sales

economic development online data

04/24/2017

Did you know? Turn by turn driving directions

When we launched the mobile optimized version of ZoomProspector Enterprise in early 2014, we opened up an entire world of possibilities to economic developers, site selectors, ...

Alissa Sklar
Vice President of Marketing

mobile GIS

04/5/2017

How smart is your website?

More specifically, is it smart enough to offer your website visitors what they want? 

Alissa Sklar
Vice President of Marketing

economic development online Place Marketing

03/20/2017

Webinar: fDi tools drive investment to you

Strategic use of data remains a big challenge for many economic development organizations, trying to make it all work. How do you use it effectively? How do select the tools your ...

Alissa Sklar
Vice President of Marketing

Site Selection productivity

03/7/2017

The Ultimate Guide to Economic Development Websites - Part I

As the 2017 conference/trade show season starts ramping up into full swing, it’s worth reviewing our economic development checklist for your website. Today we’ll look at Part 1 - ...

Stevie Field-Chavez
Vice President of Regional Sales

online data tools Websites

12/12/2016

Join us for our year-end product updates review

UPDATE: View the on-demand webinar video by clicking here. View the slide deck (with hyperlinks to relevant content) by clicking here.   This has been quite a year for the GIS ...

Alissa Sklar
Vice President of Marketing

GIS data economic development software

11/21/2016

How mobile-friendly is your EDO?

Does your organization make effective use of mobile in serving businesses and site selectors? After all, these are busy people on the go, frequently using their phones in airport ...

Alissa Sklar
Vice President of Marketing

Site Selection mobile

09/8/2016

Webinar: Be found by businesses seeking locations

Economic developers work hard to find innovative marketing techniques to give their communities the attention they deserve from businesses seeking locations. And while there are ...

Alissa Sklar
Vice President of Marketing

national site selection portal Economic Development

06/15/2016

Idaho uses innovative outreach with brokers

Idaho Commerce promotes GemStateProspector.com, their GIS data resource microsite, in a variety of ways, and they’ve approached their marketing to brokers with a new document. ...

Alissa Sklar
Vice President of Marketing

Corporate Real Estate online marketing

06/13/2016

5 Ways to Use an EDO Profile for Marketing

Cut through the clutter.     It’s what every marketer seeks to do – ensure their message is heard in the midst of all the noise out there. There are many different strategies ...

Alissa Sklar
Vice President of Marketing

ZoomProspector economic development online

05/19/2016

How will businesses find your community online?

How do businesses and site selectors find the right locations? They start by searching online for communities that meet their criteria on key data points, then they contact the ...

Alissa Sklar
Vice President of Marketing

Site Selection ZoomProspector

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