The most influential source of practical information for economic development marketing
From practical news, tips, and place marketing strategies to industry news and product updates, our blog posts keep you up to date and informed about all things economic development.
One of the most common questions we get from our clients is whether to embed their online data tools or to set them up as microsites. In the 20 years since we invented online data ...
Twenty years ago, we disrupted corporate site selection with the first ever online GIS mapping software, ZoomProspector Enterprise. Since then, we've consistently updated and ...
It's been 20 years since two UC Berkeley grad students invented the software that would go on to disrupt the practice of corporate site selection. Pablo Monzon and Anatalio Ubalde ...
By now you've seen the list of the lucky 20 finalists for a second Amazon headquarters. With the retailer promising an investment upwards of $5 billion and an injection of up to ...
Safe to say that our turnkey microsite templates have changed the way economic developers view their websites. This isn't too surprising. Unlike most websites, these are ...
We are all looking forward to a great show at the IEDC 2017 Annual Conference in Toronto this coming weekend. If you're interested in the value of truly innovative technologies ...
In the course of the place marketing consultating offered to our economic development organization clients, I am asked a range of similar questions about website design: What's ...
Last week, I spent four great (and exhausting) days at the ICSC RECon event in Las Vegas. This is THE event for retailers, real estate developers, vendors, and economic ...
When we launched the mobile optimized version of ZoomProspector Enterprise in early 2014, we opened up an entire world of possibilities to economic developers, site selectors, ...
Strategic use of data remains a big challenge for many economic development organizations, trying to make it all work. How do you use it effectively? How do select the tools your ...
As the 2017 conference/trade show season starts ramping up into full swing, it’s worth reviewing our economic development checklist for your website. Today we’ll look at Part 1 - ...
Stevie Field-Chavez Vice President of Regional Sales
UPDATE: View the on-demand webinar video by clicking here. View the slide deck (with hyperlinks to relevant content) by clicking here. This has been quite a year for the GIS ...
Does your organization make effective use of mobile in serving businesses and site selectors? After all, these are busy people on the go, frequently using their phones in airport ...
Economic developers work hard to find innovative marketing techniques to give their communities the attention they deserve from businesses seeking locations. And while there are ...
Idaho Commerce promotes GemStateProspector.com, their GIS data resource microsite, in a variety of ways, and they’ve approached their marketing to brokers with a new document. The ...
Cut through the clutter. It’s what every marketer seeks to do – ensure their message is heard in the midst of all the noise out there. There are many different strategies around ...
How do businesses and site selectors find the right locations? They start by searching online for communities that meet their criteria on key data points, then they contact the ...
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