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The most influential source of practical information for economic development marketing

From practical news, tips, and place marketing strategies to industry news and product updates, our blog posts keep you up to date and informed about all things economic development.

01/17/2019

Webinar: 5 Ways to Use Data for Place Marketing

Do you ever feel like your marketing messages get lost in the shuffle? Find all your best efforts to communicate your community's economic development assets aren't translating ...

Alissa Sklar
Vice President of Marketing

GIS Place Marketing

11/9/2018

How to capitalize on a big pending project

Your community has an amazing new development project to re-purpose that decrepit indoor mall built in the 1970’s into a multi-use (residential, commercial and retail) destination.

Bryan Beatty
Director of Sales

Site Selection Economic Development

10/17/2018

A GDPR Primer for U.S. economic developers

By now you may have heard of the letters ‘GDPR’ being discussed in the industry. Wait, bear with me - don’t get bored just yet! What if I told you that the impact of complying ...

Lauren Drew
Subscriptions Marketing Manager for the FT Specialist

Place Marketing data

09/21/2018

Webinar: 10 Key trends for #econdev websites

I can't claim to own a crystal ball, but working in economic development tech has given me a front row seat to some of the most important online trends in the industry. I get to ...

Alissa Sklar
Vice President of Marketing

business retention business attraction

07/24/2018

Our 20-Year Anniversary Video

It's been 20 years since two UC Berkeley grad students invented the software that would go on to disrupt the practice of corporate site selection. Pablo Monzon and Anatalio Ubalde ...

Alissa Sklar
Vice President of Marketing

Site Selection ZoomProspector

07/11/2018

Can you answer the "why" of site selection

Does it ever feel like different sides of the site selection conversation are happening in different rooms, independent of each other?

Alissa Sklar
Vice President of Marketing

Site Selection online data tools

05/1/2018

How to use your online data tools at trade shows

We're looking forward to reconnecting with many clients at ICSC ReCon in Las Vegas in a few weeks and it's got me thinking about the ways economic developers expend resources, ...

Bryan Beatty
Director of Sales

Economic Development Place Marketing

04/27/2018

e-Newsletter Strategies that Work for EconDev

Most economic development organizations send out email newsletters from time to time, in order to communicate their location's value proposition, highlight recent successes, ...

Alissa Sklar
Vice President of Marketing

Site Selection productivity

03/22/2018

Why 'Open Data' is good for econdev

It's one of the great ironies of the Internet that at the moment we have the technologies to permit easy access of data to all, the prevailing tendency is instead to lock it all ...

Alissa Sklar
Vice President of Marketing

Place Marketing GIS data

02/22/2018

5 Online Trends ED Pros Can't Ignore

Software and tech guru Marc Andreesson has argued that "software is eating the world." If anyone should know, it's him; as the co-author of Mosaic (the first widely used web ...

Alissa Sklar
Vice President of Marketing

Site Selection Economic Development

02/5/2018

Georgia Dept of EconDev launches ZoomProspector Enterprise

We're thrilled to announce that the Georgia Department of Economic Development has launched their brand new state-wide ZoomProspector Enterprise GIS data tool. The launch of ...

Alissa Sklar
Vice President of Marketing

ZoomProspector online data tools

01/23/2018

3 Reasons to use video for place marketing

Show, don't (just) tell. It's what we've always told writers, but it's equally true for digital marketing. People find information so much much more interesting in a visual ...

Alissa Sklar
Vice President of Marketing

social media Place Marketing

12/6/2017

New microsite template #7 offers more design options

Safe to say that our turnkey microsite templates have changed the way economic developers view their websites. This isn't too surprising. Unlike most websites, these are ...

Alissa Sklar
Vice President of Marketing

Site Selection online data tools

12/1/2017

New! Microsite templates now available in Canada

Creating a website is one of the most important things you will do when it comes to economic development marketing. After all, this is the public face of your community; for many ...

Alissa Sklar
Vice President of Marketing

Site Selection ZoomProspector

11/16/2017

5 Link placement strategies to maximize web traffic

"You can't get there from here."

Alissa Sklar
Vice President of Marketing

ZoomProspector online data tools

10/31/2017

New! Canadian Data Tools Now Mobile-Friendly

We are now proud to announce that all ZoomProspector Canada applications are now available in mobile optimized and fully featured formats, just like our U.S. applications. This ...

Alissa Sklar
Vice President of Marketing

Site Selection mobile

10/19/2017

Is your EDO website ready for an Amazon visit?

The economic development world is a little crazy this week. With the Amazon HQ2 proposals due today, Oct. 19th, I can imagine the last minute scrambles to get the proposals ...

Stevie Field-Chavez
Vice President of Regional Sales

Site Selection online data tools

10/13/2017

Webinar: 5 Ways to use online data to market your location

Your online data tools are an inexhaustible source of great content and visuals for place marketing, but where to start? Join us Thursday, October 26th at 1:30 p.m. EST, 10:30 ...

Alissa Sklar
Vice President of Marketing

online data tools social media

10/2/2017

Webinar: Use Online Data Tools for Amazon HQ2 Bid

UPDATE: Did you miss this webinar? Not to worry! You can access the on-demand video recording by clicking here. The announcement that Amazon is seeking a location for a second ...

Alissa Sklar
Vice President of Marketing

Site Selection Canada

09/13/2017

Disruptive tech: Must see sessions at IEDC 2017

We are all looking forward to a great show at the IEDC 2017 Annual Conference in Toronto this coming weekend. If you're interested in the value of truly innovative technologies ...

Alissa Sklar
Vice President of Marketing

Site Selection Economic Development

08/24/2017

Webinar: Community stakeholders as brand ambassadors

Let's face it, not everyone in your community knows what "economic development" is, exactly. But while they may not fully grasp what it means to attract investment and business to ...

Alissa Sklar
Vice President of Marketing

Economic Development Place Marketing

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