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The most influential source of practical information for economic development marketing

From practical news, tips, and place marketing strategies to industry news and product updates, our blog posts keep you up to date and informed about all things economic development.

03/22/2018

Why 'Open Data' is good for econdev

It's one of the great ironies of the Internet that at the moment we have the technologies to permit easy access of data to all, the prevailing tendency is instead to lock it all ...

Alissa Sklar
Vice President of Marketing

Place Marketing GIS data

02/22/2018

5 Online Trends ED Pros Can't Ignore

Software and tech guru Marc Andreesson has argued that "software is eating the world." If anyone should know, it's him; as the co-author of Mosaic (the first widely used web ...

Alissa Sklar
Vice President of Marketing

Site Selection Economic Development

02/5/2018

Georgia Dept of EconDev launches ZoomProspector Enterprise

We're thrilled to announce that the Georgia Department of Economic Development has launched their brand new state-wide ZoomProspector Enterprise GIS data tool. The launch ...

Alissa Sklar
Vice President of Marketing

ZoomProspector online data tools

01/23/2018

3 Reasons to use video for place marketing

Show, don't (just) tell. It's what we've always told writers, but it's equally true for digital marketing. People find information so much much more interesting in a visual ...

Alissa Sklar
Vice President of Marketing

social media Place Marketing

12/6/2017

New microsite template #7 offers more design options

Safe to say that our turnkey microsite templates have changed the way economic developers view their websites. This isn't too surprising. Unlike most websites, these are ...

Alissa Sklar
Vice President of Marketing

Site Selection online data tools

12/1/2017

New! Microsite templates now available in Canada

Creating a website is one of the most important things you will do when it comes to economic development marketing. After all, this is the public face of your community; for many ...

Alissa Sklar
Vice President of Marketing

Site Selection ZoomProspector

11/16/2017

5 Link placement strategies to maximize web traffic

"You can't get there from here."

Alissa Sklar
Vice President of Marketing

ZoomProspector online data tools

10/31/2017

New! Canadian Data Tools Now Mobile-Friendly

We are now proud to announce that all ZoomProspector Canada applications are now available in mobile optimized and fully featured formats, just like our U.S. applications. This ...

Alissa Sklar
Vice President of Marketing

Site Selection mobile

10/19/2017

Is your EDO website ready for an Amazon visit?

The economic development world is a little crazy this week.  With the Amazon HQ2 proposals due today, Oct. 19th, I can imagine the last minute scrambles to get the proposals ...

Stevie Field-Chavez
Vice President of Regional Sales

Site Selection online data tools

10/13/2017

Webinar: 5 Ways to use online data to market your location

Your online data tools are an inexhaustible source of great content and visuals for place marketing, but where to start? Join us Thursday, October 26th at 1:30 p.m. EST, 10:30 ...

Alissa Sklar
Vice President of Marketing

online data tools social media

10/2/2017

Webinar: Use Online Data Tools for Amazon HQ2 Bid

UPDATE: Did you miss this webinar? Not to worry! You can access the on-demand video recording by clicking here.   The announcement that Amazon is seeking a location for a second ...

Alissa Sklar
Vice President of Marketing

Site Selection Canada

09/13/2017

Disruptive tech: Must see sessions at IEDC 2017

We are all looking forward to a great show at the IEDC 2017 Annual Conference in Toronto this coming weekend. If you're interested in the value of truly innovative technologies ...

Alissa Sklar
Vice President of Marketing

Site Selection Economic Development

08/24/2017

Webinar: Community stakeholders as brand ambassadors

Let's face it, not everyone in your community knows what "economic development" is, exactly. But while they may not fully grasp what it means to attract investment and business to ...

Alissa Sklar
Vice President of Marketing

Economic Development Place Marketing

07/19/2017

New feature: Download infographic sections

Communicating economic development data in compelling and easy-to-digest formats can be a challenge. We all know too well how quickly one's eyes glaze over faced with rows and ...

Alissa Sklar
Vice President of Marketing

economic development online online data tools

07/13/2017

5 Social Media Strategies for Place Marketing

Are you in charge of the social media content for your economic development organizations? Looking for some fresh content ideas, strategies for generating actionable leads, ...

Alissa Sklar
Vice President of Marketing

social media Place Marketing

07/6/2017

Place marketing: 7 sources for free stock photos

Are you paying for high resolution images for your place marketing? Stop! There are many sites offering royalty-free, copyright free images and videos. Before you whip out the ...

Alissa Sklar
Vice President of Marketing

economic development online social media

06/22/2017

Access our on-demand video library

Curious about economic development data, place marketing strategies, top trends in site selection, clever ways to use your online data tools? You'll be glad to know our library of ...

Alissa Sklar
Vice President of Marketing

Site Selection Economic Development

06/9/2017

Economic Development Do's & Don'ts

In the course of the place marketing consultating offered to our economic development organization clients, I am asked a range of similar questions about website design: What's ...

Alissa Sklar
Vice President of Marketing

Site Selection online marketing

05/12/2017

Build your economic development marketing playbook

Economic developers tend to wear a lot of hats. We know you are busy people, often combining marketing with meetings with site selectors, managing RFPs and keeping an eye on your ...

Alissa Sklar
Vice President of Marketing

Site Selection social media

04/21/2017

ZoomProspector in the Financial Times

When it comes to getting your community noticed by global business leaders, it's hard to beat the reach of the Financial Times. With a combined paid print and digital circulation ...

Alissa Sklar
Vice President of Marketing

ZoomProspector Economic Development

04/19/2017

The Ultimate Guide to Economic Development Websites - Part III

Following on the popularity of Parts I and II of our Ultimate Guide to Economic Development Marketing Websites, we bring you the third and concluding chapter, with a focus on ...

Stevie Field-Chavez
Vice President of Regional Sales

mobile economic development online