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The most influential source of practical information for economic development marketing

From practical news, tips, and place marketing strategies to industry news and product updates, our blog posts keep you up to date and informed about all things economic development.

11/16/2017

5 Link placement strategies to maximize web traffic

"You can't get there from here."

Alissa Sklar
Vice President of Marketing

ZoomProspector online data tools

10/19/2017

Is your website ready for an Amazon visit?

The economic development world is a little crazy this week.  With the Amazon HQ2 proposals due today, Oct. 19th,  I can imagine the last minute scrambles to get the proposals ...

Stevie Field-Chavez
Vice President of Regional Sales

economic development online online data tools

10/19/2017

Is your EDO website ready for an Amazon visit?

The economic development world is a little crazy this week.  With the Amazon HQ2 proposals due today, Oct. 19th, I can imagine the last minute scrambles to get the proposals ...

Stevie Field-Chavez
Vice President of Regional Sales

Site Selection online data tools

10/13/2017

Webinar: 5 Ways to use online data to market your location

Your online data tools are an inexhaustible source of great content and visuals for place marketing, but where to start? Join us Thursday, October 26th at 1:30 p.m. EST, 10:30 ...

Alissa Sklar
Vice President of Marketing

online data tools social media

10/2/2017

Webinar: Use Online Data Tools for Amazon HQ2 Bid

UPDATE: Did you miss this webinar? Not to worry! You can access the on-demand video recording by clicking here.   The announcement that Amazon is seeking a location for a second ...

Alissa Sklar
Vice President of Marketing

Site Selection Canada

09/27/2017

Strategic use of data: Site selection & the "underemployed"

A recent article in the Wall Street Journal published a fascinating article discussing how site selectors target communities based on an underemployed labor force. With ...

Bryan Beatty
Director of Sales

Site Selection online data tools

08/8/2017

How to research businesses on ZoomProspector

One of the great strengths of the ZoomProspector Enterprise GIS location analysis tool is the ability it offers website visitors to do detailed research on existing businesses in ...

Alissa Sklar
Vice President of Marketing

online data tools business attraction

07/19/2017

New feature: Download infographic sections

Communicating economic development data in compelling and easy-to-digest formats can be a challenge. We all know too well how quickly one's eyes glaze over faced with rows and ...

Alissa Sklar
Vice President of Marketing

economic development online online data tools

04/19/2017

The Ultimate Guide to Economic Development Websites - Part III

Following on the popularity of Parts I and II of our Ultimate Guide to Economic Development Marketing Websites, we bring you the third and concluding chapter, with a focus on ...

Stevie Field-Chavez
Vice President of Regional Sales

mobile economic development online

03/24/2017

The Ultimate Guide to Economic Development Websites - Part II

Part 1 of our Ultimate Guide to Economic Development Marketing Websites offered a first crack at listing the most critical - and too often overlooked - website features. ...

Stevie Field-Chavez
Vice President of Regional Sales

economic development online online data tools

03/20/2017

Webinar: fDi tools drive investment to you

Strategic use of data remains a big challenge for many economic development organizations, trying to make it all work. How do you use it effectively? How do select the tools your ...

Alissa Sklar
Vice President of Marketing

Site Selection productivity

03/7/2017

The Ultimate Guide to Economic Development Websites - Part I

As the 2017 conference/trade show season starts ramping up into full swing, it’s worth reviewing our economic development checklist for your website. Today we’ll look at Part 1 - ...

Stevie Field-Chavez
Vice President of Regional Sales

online data tools Websites

12/21/2016

Happy economic development holidays!

As 2016 draws to a close, we would like to thank our clients, our colleagues, our friends and fellow economic development professionals for all the hard work you do for your ...

Alissa Sklar
Vice President of Marketing

online data tools Economic Development

07/28/2016

10 ways ED websites drive away business

Is it me, or do some economic development websites seem determined to undermine their own effectiveness? I know marketing budgets can be thin (or even non-existent), but there are ...

Alissa Sklar
Vice President of Marketing

economic development online online data tools

07/21/2016

Pokemon Go and the animation of public space

The wild popularity of the recently released augmented reality game, Pokemon Go, speaks to the powerful ways digital technologies can enhance daily life. Moreover, this summer's ...

Alissa Sklar
Vice President of Marketing

GIS online data tools

07/5/2016

5 Ways Big Data impacts economic development

If you're like most people, you've heard a lot about the concept of Big Data over the last few years. And if you're like most people, your eyes glaze over when you hear the term, ...

Alissa Sklar
Vice President of Marketing

Site Selection productivity

06/15/2016

Idaho uses innovative outreach with brokers

Idaho Commerce promotes GemStateProspector.com, their GIS data resource microsite, in a variety of ways, and they’ve approached their marketing to brokers with a new document. ...

Alissa Sklar
Vice President of Marketing

Corporate Real Estate online marketing

05/27/2016

How to rank communities on ZoomProspector

When we show people the all-new ZoomProspector.com, one of the most popular features is the community ranking. It's easy to see why people get excited about it, since it's such a ...

Alissa Sklar
Vice President of Marketing

GIS online data tools

05/24/2016

How businesses search for the right community

Searching for a new business location has never been easier, thanks to ZoomProspector.com. With hundreds of economic development GIS data variables available for every location in ...

Alissa Sklar
Vice President of Marketing

Corporate Real Estate ZoomProspector

05/19/2016

How will businesses find your community online?

How do businesses and site selectors find the right locations? They start by searching online for communities that meet their criteria on key data points, then they contact the ...

Alissa Sklar
Vice President of Marketing

Site Selection ZoomProspector