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The most influential source of practical information for economic development marketing

From practical news, tips, and place marketing strategies to industry news and product updates, our blog posts keep you up to date and informed about all things economic development.

08/17/2017

How to save sites, properties, reports & more

One of the most convenient features on ZoomProspector Enterprise GIS location analysis sites is the ability to quickly and easily save buildings, sites, reports, businesses or ...

Alissa Sklar
Vice President of Marketing

Site Selection ZoomProspector

08/8/2017

How to research businesses on ZoomProspector

One of the great strengths of the ZoomProspector Enterprise GIS location analysis tool is the ability it offers website visitors to do detailed research on existing businesses in ...

Alissa Sklar
Vice President of Marketing

online data tools business attraction

07/27/2017

Case study: Chart-topping web traffic for one small SC town

When I first looked at the analytics, I was sure there was a mistake.

Alissa Sklar
Vice President of Marketing

product launch economic development websites

07/13/2017

5 Social Media Strategies for Place Marketing

Are you in charge of the social media content for your economic development organizations? Looking for some fresh content ideas, strategies for generating actionable leads, ...

Alissa Sklar
Vice President of Marketing

social media Place Marketing

07/6/2017

Place marketing: 7 sources for free stock photos

Are you paying for high resolution images for your place marketing? Stop! There are many sites offering royalty-free, copyright free images and videos. Before you whip out the ...

Alissa Sklar
Vice President of Marketing

economic development online social media

05/12/2017

Build your economic development marketing playbook

Economic developers tend to wear a lot of hats. We know you are busy people, often combining marketing with meetings with site selectors, managing RFPs and keeping an eye on your ...

Alissa Sklar
Vice President of Marketing

Site Selection social media

04/24/2017

Did you know? Turn by turn driving directions

When we launched the mobile optimized version of ZoomProspector Enterprise in early 2014, we opened up an entire world of possibilities to economic developers, site selectors, ...

Alissa Sklar
Vice President of Marketing

mobile GIS

04/21/2017

ZoomProspector in the Financial Times

When it comes to getting your community noticed by global business leaders, it's hard to beat the reach of the Financial Times. With a combined paid print and digital circulation ...

Alissa Sklar
Vice President of Marketing

ZoomProspector Economic Development

04/19/2017

The Ultimate Guide to Economic Development Websites - Part III

Following on the popularity of Parts I and II of our Ultimate Guide to Economic Development Marketing Websites, we bring you the third and concluding chapter, with a focus on ...

Stevie Field-Chavez
Vice President of Regional Sales

mobile economic development online

03/24/2017

The Ultimate Guide to Economic Development Websites - Part II

Part 1 of our Ultimate Guide to Economic Development Marketing Websites offered a first crack at listing the most critical - and too often overlooked - website features. ...

Stevie Field-Chavez
Vice President of Regional Sales

economic development online online data tools

03/15/2017

Webinar: Huntington Beach (CA) talks place marketing

Some of the most important things I've learned have come from my colleagues and others in the industry. We might pick up information from observing what they do, from osmosis by ...

Alissa Sklar
Vice President of Marketing

Site Selection Place Marketing

02/16/2017

Quick links for Place Marketing tips

If you missed this week's webinar 5 Place Marketing Strategies to try in 2017, you can still access all that great content. Check out our on-demand webinar video by clicking here.

Alissa Sklar
Vice President of Marketing

marketing online marketing

09/15/2016

Back to school for economic developers

We like to mark back to school season with free professional development webinars for economic developers. You'll find tons of practical, useful information, but without ...

Alissa Sklar
Vice President of Marketing

economic development online webinars