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Back to school for economic developers

Mark back to school season with free professional development webinars for economic developers, with loads of practical, creative strategies to take away.

Alissa Sklar
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on September 15, 2016
Alissa Sklar
Vice President of Marketing

We like to mark back to school season with free professional development webinars for economic developers. You'll find tons of practical, useful information, but without the grades, lousy cafeteria food, friendship dramas and worrying whether you got your first day of school outfit right. (Or was that just me?)


You can expect loads of interesting, creative strategies to help you do your job and market your location more effectively. Our webinars are free, short and sweet (generally no more than 30 minutes), jampacked with concrete takeaways and useful ideas. See you online!


What can ZoomProspector.com do for your EDO?

Tuesday, September 20th, 1-1:30 PM EDT/ 10-10:30 AM PDT
The new ZoomProspector.com is the U.S.'s powerful and comprehensive national site selection portal, completely redesigned from the ground up to fuel business growth across the country. With free searches and 1000+ data points for every community in the nation, the mobile-friendly can be used by every EDO, regardless of your GIS application or website designer. Hundreds of EDOs are already using it; site selectors, businesses and investors from all over enjoy the robust, barrier-free access to nationwide data. Come see what information data is listed for your economic development organization. 

Register: What can the new ZoomProspector.com do for your EDO?

10 Key Economic Development Website Trends for 2016-17

Wednesday, September 21th, 1-1:30 PM EDT/ 10-10:30 AM PDT
What are the top ED website trends heading in to 2017? Will your organization be up to date, or will you fall behind? Join Golden Shovel CEO Aaron Brossoit and GIS Planning VP of Marketing, Alissa Sklar, Ph.D., for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more!9483602817_080a756ed7_z.jpg

  • Design trends
  • Strategies for engagement 
  • Microsites
  • Interactive and dynamic features
  • Visualizing data
  • Tracking website visitors
Register now for 10 Key Trends of ED Websites

Agile Strategy: A How-To Guide for Building and Nurturing Industry Clusters

Tuesday, October 11th, 1-1:30 PM EDT/ 10-10:30 AM PDT
Like attracts like. Success breeds success. Industry clusters are a boon to economic developers because of their magnetic effect on other businesses in the same sector, and the supply chain. But what do you do if you don't happen to be fortunate to already have a biotech, food processing or aerospace corridor in your community? According to guest presenter Ed Morrison, director of Agile Strategy, you go out and build one. 

Morrison refers to his method as "strategic doing," accelerating network development in an intentional and disciplined way. This is different than the "analysis paralysis" methods of the past. It forms collaborations quickly by "linking and leveraging" assets across the network. He will discuss how to build regional innovation clusters, spaces where companies that share a similar competitive space decide to form a network, develop a strategic agenda to address common issues, and make anchor investments. 

Register for Building Industry Clusters Webinar

economic development online webinars economic development marketing economic development strategy