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The most influential source of practical information for economic development marketing

From practical news, tips, and place marketing strategies to industry news and product updates, our blog posts keep you up to date and informed about all things economic development.

Alissa Sklar

Alissa Sklar
Vice President of Marketing

Recent Posts

10/20/2020

Webinar: All you need to know about GIS data tools but haven't asked

Back by popular demand! Do terms like GIS and granularity cause your eyes to glaze over? Wondering about virtual tours for your sites and buildings? Want to share live links to ...

Alissa Sklar
Vice President of Marketing

GIS data economic development software

10/15/2020

North Florida EDP's New GIS Data Tool Attracts Investors & Supports Businesses

Alissa Sklar
Vice President of Marketing

10/14/2020

NEW! How does your community compare?

This car model or that one? These sneakers or those? If you're like most people, you spend a fair bit of time comparing and contrasting when you make a purchasing decision, ...

Alissa Sklar
Vice President of Marketing

Site Selection GIS data

10/6/2020

Grapevine (TX) launches new website with GIS Planning data tools

The City of Grapevine (TX) has launched online data tools on their website, ChooseGrapevineTX.com, to promote the region for business relocation and expansion. The online data ...

Alissa Sklar
Vice President of Marketing

Site Selection GIS data

09/21/2020

Webinar: Expand broadband access for your region

Join us tomorrow (Tuesday, September 22nd, 1 pm EDT/ 10 am PDT) for a free 30-minute webinar with guest Chris Pederson, Executive Vice President of Development and Planning for ...

Alissa Sklar
Vice President of Marketing

09/15/2020

4 Economic development webinars you won't want to miss

As regions everywhere move through their different pandemic recovery plans, we're hearing questions about how to support local businesses effectively, offer virtual site visits ...

Alissa Sklar
Vice President of Marketing

08/18/2020

User-friendly interface is key for GIS site selection online tools

Economic development and investment promotion agencies seeking to share regional data and available properties with online GIS data tools are in the business of place marketing. ...

Alissa Sklar
Vice President of Marketing

GIS data economic development marketing

07/30/2020

360° Virtual Tours & Custom Tours - what's the difference?

The addition of the 360° Virtual Tour and Custom Tour buttons to our ZoomProspector sites and buildings GIS data tool a couple of weeks ago has generated serious interest from ...

Alissa Sklar
Vice President of Marketing

Site Selection Economic Development

07/13/2020

New! Business data now updated regularly

Economic developers have shifted their attention to supporting and nurturing their existing businesses during the coronavirus pandemic, offering support and information wherever ...

Alissa Sklar
Vice President of Marketing

06/26/2020

5 Ways to help your area businesses adapt to COVID-19 recovery

Businesses of all sizes have been dramatically impacted by COVID-19 pandemic closures and restrictions. Even in regions that have progressed through phased re-openings, the data ...

Alissa Sklar
Vice President of Marketing

Business GIS data

06/23/2020

Two economic development webinars you don't want to miss

Mark your calendars! Next week's economic development webinars are well worth your time. Can't attend? No problem! Register anyway to ensure you receive a follow-up email with a ...

Alissa Sklar
Vice President of Marketing

Economic Development covid19

06/8/2020

Webinar: Economic Resilience for COVID-19 Recovery with Quality Data

Data is a critical way for economic developers to tell the story of their region, whether they are trying to attract new investment or support the local businesses already there ...

Alissa Sklar
Vice President of Marketing

06/4/2020

Offer drone and virtual site video in proposals and on ZoomProspector

Offering virtual tours and video to site selectors and companies making location decisions is more critical than ever during the COVID-19 recovery phase. Luckily, integrating ...

Alissa Sklar
Vice President of Marketing

GIS data video

05/27/2020

GIS Planning salutes the class of 2020

Every commencement speech ever refers to graduates as the future: our future leaders, professionals, entrepreneurs, workforce. This is where our talent comes from - the brains, ...

Alissa Sklar
Vice President of Marketing

05/20/2020

Nearly 11,000 businesses now listed on ZoomBusiness

It's been just one month since we launched our innovative new ZoomBusiness tool, a GIS data map directory to list businesses open during the recovery from COVID-19 - and beyond. ...

Alissa Sklar
Vice President of Marketing

covid19 zoombusiness

05/14/2020

What this hyperlocal moment means for your region's businesses

Eight weeks into quarantine, one of my daughters ran out of acrylic paint. Happy to support any activity that isn't online, we looked online to replenish her supply. Amazon Prime ...

Alissa Sklar
Vice President of Marketing

business retention Business

05/6/2020

Case study: See how Rowan EDC (NC) promotes their ZoomBusiness tool

With nearly 40 communities across North America launching their ZoomBusiness online mapping directory of businesses open during COVID-19 since the product debuted two weeks ago, ...

Alissa Sklar
Vice President of Marketing

Economic Development Business

04/30/2020

EDO Roundtable webinar series on COVID-19 Recovery - Part II

As economic development professionals everywhere grapple with the unprecedented challenge of keeping their regional economies afloat, it can be enormously helpful and instructive ...

Alissa Sklar
Vice President of Marketing

Economic Development covid19

04/23/2020

7 Ways to list local restaurants, retailers & services on ZoomBusiness

Congratulations! Your ZoomBusiness online, interactive mapping directory of businesses open during the COVID-19 pandemic shutdowns is an excellent way to get the support they need ...

Alissa Sklar
Vice President of Marketing

Business community

04/15/2020

NEW: Interactive COVID-19 Data Center for US and Counties

We are proud to announce this week's release of a new COVID-19 Data Center for the United States and Counties. The interactive mapping and data visualization tool can be found at ...

Alissa Sklar
Vice President of Marketing

Economic Development GIS data

04/14/2020

ZoomBusiness: A new way to support your local businesses right now

Over the last month of progressive shutdowns to mitigate the loss of life from COVID-19, we heard from our clients and webinar participants that your primary concern is supporting ...

Alissa Sklar
Vice President of Marketing

Business covid19

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