"We shape our tools and they shape us." -Marshall McLuhan
Ponca City, OK isn't a big city, but they haven't let their bricks and mortar size limit their presence online.
With a population just under 46,000 people in the region, the Ponca City Development Authority has worked hard to build a simple but effective website to assist business owners and attract investment. We ran a webinar on the strategies of small but powerful ED organizations on Thursday, January 28th. If you missed the live session, you can view it at your convenience with our on-demand video.
Join guest presenter Katherine Long, small business and information manager for the Ponca City Development Authority, as she discusses those aspects of the GoPonca.com website that have proven effective, including the selection and placement of online data tools, making your website "sticky" with the right data, providing potential investors with the information they need, and using your analytics for actionable intelligence.