We're looking forward to reconnecting with many clients at ICSC ReCon in Las Vegas in a few weeks and it's got me thinking about the ways economic developers expend resources, time, and energy into promoting their locations to site selectors and expanding businesses. ZoomProspector Enterprise clients are at a tremendous advantage because they can really leverage the power of those data tools on the road.
With that in mind, I've put together some practical tips for using ZoomProspector Enterprise to maximize your ReCon (and other trade shows) experience. Matt Z. Ruszczak, executive director of the
Rio South Texas Economic Council explains how he makes consistent use of his online data tools when he and his team head out on the road: “At trade shows, ZoomProspector’s site analytics are not only a great tool for facilitating on-the-spot site-specific in-depth conversation with leads, the visually appealing exported demographic & market reports lend themselves for in-booth displays, attracting passer-by traffic to stop, look, and converse.”
Click on the links to see examples from live client websites, which can be easily exported and shared.
Before the show:
At the show
After the show
This is where our back end analytics really shine. With Lead Gen ID, we enable you to “see” which companies are hitting your ZoomProspector site and the precise criteria specified in searches. You can see which sites and buildings as well as reports they are looking at, as well as if they email colleagues reports from within ZoomProspector Enterprise, you will know the specific individuals (many or all of whom you met at ReCon!) are following up with you proactively.
You can follow up with them by reaching out to see if they need additional assistance, sending links to custom heat maps, emailing property and data reports as needed.
Want to know more about how ZoomProspector Enterprise and our Intelligence Components can help you market your location. Click the link below to schedule your own customized demo.