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The most influential source of practical information for economic development marketing

From practical news, tips, and place marketing strategies to industry news and product updates, our blog posts keep you up to date and informed about all things economic development.

Bryan Beatty

Bryan Beatty
Director of Sales

Recent Posts

05/19/2023

Make the most of your online data tools at ICSC and other trade shows

I'm looking forward to reconnecting with many clients at ICSC Las Vegas next week and it's got me thinking about the ways economic developers expend resources, time, and energy ...

Bryan Beatty
Director of Sales

economic development data

11/15/2021

What is the real ROI on a site selection web tool?

It’s hardly surprising that one question we get asked a lot is: “What are the website traffic metrics of ZoomProspector client websites? What’s the ROI?”

Bryan Beatty
Director of Sales

Site Selection online data tools

09/9/2021

How ZoomProspector works like an extra staff member for your team

GIS Planning’s clients range from small towns with a single economic development person (who often also handles duties at the chamber, the city manager’s office etc.) to large ...

Bryan Beatty
Director of Sales

productivity analysis

01/29/2021

Don't wait for spring to clean up your website

Does it sort of seem as if your economic development organization or chamber of commerce website (or the ED page on your city website) takes care of itself, with a major refresh ...

Bryan Beatty
Director of Sales

economic development websites

12/10/2019

The future is now

This morning, I saw something really cool. I was leaving my local supermarket when I saw a woman having a conversation in American Sign Language (ASL) using her smartphone.

Bryan Beatty
Director of Sales

Place Marketing economic development software

11/9/2018

How to capitalize on a big pending project

Your community has an amazing new development project to re-purpose that decrepit indoor mall built in the 1970’s into a multi-use (residential, commercial and retail) destination.

Bryan Beatty
Director of Sales

Site Selection Economic Development

05/1/2018

How to use your online data tools at trade shows

We're looking forward to reconnecting with many clients at ICSC ReCon in Las Vegas in a few weeks and it's got me thinking about the ways economic developers expend resources, ...

Bryan Beatty
Director of Sales

Economic Development Place Marketing

04/20/2018

We don’t want to take your job away

You ever know the moment things suddenly go off kilter? In this case, I knew the demo had gone south when the senior economic developer in attendance exclaimed “You’re going to ...

Bryan Beatty
Director of Sales

Site Selection online data tools

09/27/2017

Strategic use of data: Site selection & the "underemployed"

A recent article in the Wall Street Journal published a fascinating article discussing how site selectors target communities based on an underemployed labor force. With ...

Bryan Beatty
Director of Sales

Site Selection online data tools

06/1/2017

Recap of ICSC RECon: Thoughts about retail

Last week, I spent four great (and exhausting) days at the ICSC RECon event in Las Vegas. This is THE event for retailers, real estate developers, vendors, and economic ...

Bryan Beatty
Director of Sales

economic development online data

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