The very first glimpse clinched the deal. Prime location near the interstate and intermodal terminal, extra wide loading docks, and a perfectly skilled workforce within a 20-minute commute. No need to see any more facilities; for this business owner, it was love at first sight.
If site selection worked like novels or romantic comedies, place marketing would be a very different process. It might look more like Tinder or other dating sites. But that model isn't entirely far off: site selection is precisely about a more economic form of matchmaking.
In this case, we want to connect businesses with the right community, and then with the right site or property to meet their needs. That means researching the key data points to base their decision: demographics, labor force, consumer spending, talent pool, business, industry and local GIS information. Businesses and location advisors do the majority of their research online, and then contact economic development organizations to learn more.
That kind of community site selection is exactly why the original U.S. national site selection portal was launched to such acclaim in 2008. It completely changed the way communities could be researched, and gave businesses access to data they didn't have before.
And now we've done it again: the brand new, completely redesigned ZoomProspector.com has been reimagined from the ground up. The all-new ZoomProspector.com has a sleek, user-friendly new interface, and a whole new set of features and functionality. This is economic development matchmaking for a whole new generation, designed to fuel business growth across the country.
As the national site selection portal, ZoomProspector.com lists data for all U.S. locations, and is distinct from our ZoomProspector Enterprise GIS tool. More than 200 EDOs and 20 states are already using it. Come see what information data is listed for your economic development organization.
Join us Wednesday, May 18th, 1-1:30 p.m. EDT/ 10-10:30 a.m. PDT for a free, 30-minute webinar, to showcase how ZoomProspector.com works to drive qualified leads to your community:
- Intuitive new ways to research, analyze and share critical data
- Display local GIS layers for your community
- Granular data drills down deeper than county level
- Rank the top cities, counties and metro areas on different variables
- Mobile responsive design
- Engage leads with Economic Development Organization (EDO) Profiles
- Enhanced social sharing
- User comments and reviews
- Advertising opportunities
- Much, much more…