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ZoomProspector in the Financial Times

With the Financial Times, we can direct the world's attention to your community. Promoting the US national site selection portal means investors start there.

Alissa Sklar
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on April 21, 2017
Alissa Sklar
Vice President of Marketing

When it comes to getting your community noticed by global business leaders, it's hard to beat the reach of the Financial Times. With a combined paid print and digital circulation of almost 1 million worldwide,  36% of its audience being C-Suite and 62% business decision makers, this is the audience of decision makers that economic development professionals need to reach. 


One of the things we promised when we first announced the acquisition of GIS Planning this past January was enhanced visibility for our clients. We explained that we'd be launching a fully integrated global marketing campaign worth over $1.5 million to drive traffic and awareness of ZoomProspector.com, the U.S. national site selection portal. You can see what that looks like in the ads we're running in the Financial Times newspaer, such as the one below. This ensures it remains the go-to place for location decisions in the U.S. and communities such as yours that are on the website. 
Financial Times ZoomProspector adHow does ZoomProspector.com drive traffic your way? The site lists more than 1,000 data variables for every community in the U.S. ZoomProspector Enterprise clients have an additional edge, because it automatically synchronizes the local data and property listings from your website GIS tool to ZoomProspector.com. In addition, If you are a ZoomProspector Enterprise client, and have not yet set up your free Economic Development Online (EDO) Profile, click here to see how you can get it up and running in minutes.


ZoomProspector.com is where many investors and business owners from around the world begin their relocation journey. We make it easy for them to find your community. Thanks to the Financial Times, we're sending the world to your door.

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