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Webinar: Huntington Beach (CA) talks place marketing

This webinar offers a case study of the first-hand experiences of an economic developer working on site selection and place marketing in California.

Alissa Sklar
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on March 15, 2017
Alissa Sklar
Vice President of Marketing

Huntington_Beach_OCBJ_Supplement_pdf__page_1_of_20_.pngSome of the most important things I've learned have come from my colleagues and others in the industry. We might pick up information from observing what they do, from osmosis by working alongside them within the same field, and sometimes - if we're really fortunate - it's because we have a more direct opportunity to be taught outright. 


Tomorrow, we offer you the opportunity to hear from the first-hand experiences of someone with direct, on-the-ground experience in economic development. Simone Slifman, economic development project manager for the City of Huntington Beach (CA) will join us for a 30-minute discussion of how she spearheaded and managed changes to the city's economic development website, making the most of data resources and analytics internally and for business attraction. Like many economic developers, she has had to balance limited resources to juggle multiple tasks and priorities, and seek creative solutions to streamlining investment attraction and business retention efforts.


In this webinar, we'll look at how Huntington Beach handled a number of issues, including:

  • Website features that work
  • Mining data tools for internal use
  • Innovative marketing strategies
  • Strategic use of analytics


Click here to join us tomorrow, Thursday, March 16th, from 1:30-2 PM EST/ 10:30-11 AM PST for our free webinar, Site Selection in Surf City: A case Study of Place Marketing in Huntington Beach. Interested, but can't attend at that time? No problem! Register anyway, and we'll follow up with a link to the on-demand video so you can review at your convenience. 
Register for Site Selection in Surf City

Site Selection Place Marketing economic development marketing webinar