What if you threw a party and nobody came?
Disappointing, right? All that planning. All that forethought. All the energy to pick a venue, decorate, plan the food and drink... No one wants this kind of scenario. Which is why we work hard to get the word out to our guests: invitations, social media, event pages, telephone calls, reminders here and there. Guaranteed to ensure you'll throw a party everyone enjoys.
It's not that different with a website. So much investment, work, time, thought and creative energy goes into the design, writing, organization and selection of images. But just like a party, you can't just flip a switch and expect the visitors to come pouring in; you need to promote it strategically, build links, use it creatively in your marketing.
And yet economic development websites too often languish unloved and unvisited. Perhaps someone has made a halfhearted attempt to link it to a placeholder social media account. The website box gets checked on someone's to-do list and everyone moves on until it's embarrassingly outdated, and then the process starts all over.
Websites like those are wasted resources and wasted opportunities. But it doesn't have to be that way.
Contrary to one might think, it does not have to cost an arm and a leg to build traffic to your economic development websites. I work hard with our clients to ensure we can attract more quality visitors their way. In fact, one of the most heavily trafficked websites across our many hundreds of clients (including half of all state economic development agencies and the majority of the top 100 metro areas in the U.S. and Canada) is the simple but effective website for the City of Conway, SC (pop. 21,856). You can read about some of the clever marketing footwork put in place to earn up this record website traffic by clicking here.
If you're looking for some strategic moves you can put into place to drive more traffic to your economic development website, join us for a free 30-minute webinar on Wednesday, March 28th, 1-1:30 PM EDT (10-10:30 AM PDT). I'll be reviewing 5 specific, creative ways to drive more traffic to your online tools and content. Take advantage of these practical tips and examples to ensure your location has the best shot at making those important shortlists.
We will look at:
- Effective ways to encourage stakeholders to share links
- The one key website you've probably overlooked
- Social media posts that actually work to bring visitors back to your website
- How to give Google what it needs
- Much, much more!