Economic development and investment promotion agencies seeking to share regional data and available properties with online GIS data tools are in the business of place marketing. That's a really important distinction because it highlights the importance of presenting all this data in the most intuitive, user-friendly manner possible.
You can't assume they have knowledge of GIS or data analysis. You cannot assume they are tech experts or used to navigating unfamiliar web tools. Many are - and that's fantastic - but many others are not. You must ensure your headings and buttons are clear, attractive and easy to follow. After all, in an attention economy, it's all too easy for leads to click away.
That kind of innovation doesn't happen by accident. It's the result of many factors, including:
Pair this intuitive user journey with robust data focused precisely on the questions site selectors and investors need, the unmatched ability to analyze data directly within the tools themselves, reports branded with your EDO name and logo and not a third-party data company, the ability to share custom generated analysis and our drag and drop proposal generator, and you can see why ZoomProspector comes out on top in head to head matchups. In fact, 66% of Americans live in territory serviced by GIS Planning software.
After all, few companies can claim to know user interface better than Google. It's important to know you can harness the ease, power and familiarity of one of the world's best known mapping companies directly on your investment attraction web tool.
If you'd like to know more about how GIS Planning's polished, professional user interface can help drive more quality investment leads to your region, schedule a demo today. Ask about a side-by-side matchup with other vendors - we're confident you'll see the difference innovation makes.