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The most influential source of practical information for economic development marketing

From practical news, tips, and place marketing strategies to industry news and product updates, our blog posts keep you up to date and informed about all things economic development.

06/22/2017

Access our on-demand video library

Curious about economic development data, place marketing strategies, top trends in site selection, clever ways to use your online data tools? You'll be glad to know our library of ...

Alissa Sklar
Vice President of Marketing

Site Selection Economic Development

06/9/2017

Economic Development Do's & Don'ts

In the course of the place marketing consultating offered to our economic development organization clients, I am asked a range of similar questions about website design: What's ...

Alissa Sklar
Vice President of Marketing

Site Selection online marketing

05/12/2017

Build your economic development marketing playbook

Economic developers tend to wear a lot of hats. We know you are busy people, often combining marketing with meetings with site selectors, managing RFPs and keeping an eye on your ...

Alissa Sklar
Vice President of Marketing

Site Selection social media

03/20/2017

Webinar: fDi tools drive investment to you

Strategic use of data remains a big challenge for many economic development organizations, trying to make it all work. How do you use it effectively? How do select the tools your ...

Alissa Sklar
Vice President of Marketing

Site Selection productivity

03/15/2017

Webinar: Huntington Beach (CA) talks place marketing

Some of the most important things I've learned have come from my colleagues and others in the industry. We might pick up information from observing what they do, from osmosis by ...

Alissa Sklar
Vice President of Marketing

Site Selection Place Marketing

11/21/2016

How mobile-friendly is your EDO?

Does your organization make effective use of mobile in serving businesses and site selectors? After all, these are busy people on the go, frequently using their phones in airport ...

Alissa Sklar
Vice President of Marketing

Site Selection mobile

10/13/2016

Do you know who's visiting your website?

Knowing who's visiting your economic development organization website is a key step in building a productive conversation. Our research shows that more than 97% of site selectors ...

Alissa Sklar
Vice President of Marketing

Site Selection GIS

08/18/2016

The 4 oz office - marketing for mobile

When was the last time you checked your work email on the train in to work? At home before bed? At the airport when your flight is delayed?

Alissa Sklar
Vice President of Marketing

Site Selection mobile

07/5/2016

5 Ways Big Data impacts economic development

If you're like most people, you've heard a lot about the concept of Big Data over the last few years. And if you're like most people, your eyes glaze over when you hear the term, ...

Alissa Sklar
Vice President of Marketing

Site Selection productivity

06/30/2016

Location, location, location

It all started with a sudden downpour.

Alissa Sklar
Vice President of Marketing

Site Selection GIS

05/19/2016

How will businesses find your community online?

How do businesses and site selectors find the right locations? They start by searching online for communities that meet their criteria on key data points, then they contact the ...

Alissa Sklar
Vice President of Marketing

Site Selection ZoomProspector

05/12/2016

How do you connect businesses with the right locations?

The very first glimpse clinched the deal. Prime location near the interstate and intermodal terminal, extra wide loading docks, and a perfectly skilled workforce within a ...

Alissa Sklar
Vice President of Marketing

Site Selection ZoomProspector

04/27/2016

America's Got Talent (#EconDev Edition)

It won’t surprise you to learn the U.S. is full of talented, skilled people perfect for all kinds of important jobs; after all, many of them live in your community, don’t they?

Alissa Sklar
Vice President of Marketing

Site Selection ZoomProspector

03/10/2016

How Elk Grove Village Slashed Vacancy Rates

Reducing commercial and industrial real estate vacancy rates is a key objective for many economic development organizations. Lowered vacancy rates in a community with plentiful ...

Alissa Sklar
Vice President of Marketing

Corporate Real Estate Site Selection

02/17/2016

Are you settling for good enough place marketing?

"Oh, I'm fine with a good enough marketing solution."

Alissa Sklar
Vice President of Marketing

Corporate Real Estate Site Selection

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