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The most influential source of practical information for economic development marketing

From practical news, tips, and place marketing strategies to industry news and product updates, our blog posts keep you up to date and informed about all things economic development.

07/19/2017

New feature: Download infographic sections

Communicating economic development data in compelling and easy-to-digest formats can be a challenge. We all know too well how quickly one's eyes glaze over faced with rows and ...

Alissa Sklar
Vice President of Marketing

economic development online online data tools

07/13/2017

5 Social Media Strategies for Place Marketing

Are you in charge of the social media content for your economic development organizations? Looking for some fresh content ideas, strategies for generating actionable leads, ...

Alissa Sklar
Vice President of Marketing

social media Place Marketing

07/6/2017

Place marketing: 7 sources for free stock photos

Are you paying for high resolution images for your place marketing? Stop! There are many sites offering royalty-free, copyright free images and videos. Before you whip out the ...

Alissa Sklar
Vice President of Marketing

economic development online social media

06/22/2017

Access our on-demand video library

Curious about economic development data, place marketing strategies, top trends in site selection, clever ways to use your online data tools? You'll be glad to know our library of ...

Alissa Sklar
Vice President of Marketing

Site Selection Economic Development

06/9/2017

Economic Development Do's & Don'ts

In the course of the place marketing consultating offered to our economic development organization clients, I am asked a range of similar questions about website design: What's ...

Alissa Sklar
Vice President of Marketing

Site Selection online marketing

05/12/2017

Build your economic development marketing playbook

Economic developers tend to wear a lot of hats. We know you are busy people, often combining marketing with meetings with site selectors, managing RFPs and keeping an eye on your ...

Alissa Sklar
Vice President of Marketing

Site Selection social media

04/21/2017

ZoomProspector in the Financial Times

When it comes to getting your community noticed by global business leaders, it's hard to beat the reach of the Financial Times. With a combined paid print and digital circulation ...

Alissa Sklar
Vice President of Marketing

ZoomProspector Economic Development

04/19/2017

The Ultimate Guide to Economic Development Websites - Part III

Following on the popularity of Parts I and II of our Ultimate Guide to Economic Development Marketing Websites, we bring you the third and concluding chapter, with a focus on ...

Stevie Field-Chavez
Vice President of Regional Sales

mobile economic development online

04/5/2017

How smart is your website?

More specifically, is it smart enough to offer your website visitors what they want?

Alissa Sklar
Vice President of Marketing

economic development online Place Marketing

03/24/2017

The Ultimate Guide to Economic Development Websites - Part II

Part 1 of our Ultimate Guide to Economic Development Marketing Websites offered a first crack at listing the most critical - and too often overlooked - website features. ...

Stevie Field-Chavez
Vice President of Regional Sales

economic development online online data tools

03/15/2017

Webinar: Huntington Beach (CA) talks place marketing

Some of the most important things I've learned have come from my colleagues and others in the industry. We might pick up information from observing what they do, from osmosis by ...

Alissa Sklar
Vice President of Marketing

Site Selection Place Marketing

02/28/2017

Power up! fDi tools drive investment to your location

Using data strategically gives locations a competitive advantage. That means taking advantage of powerful tools to build investment strategy internally, clarify objectives and ...

Alissa Sklar
Vice President of Marketing

GIS Economic Development

02/16/2017

Quick links for Place Marketing tips

If you missed this week's webinar 5 Place Marketing Strategies to try in 2017, you can still access all that great content. Check out our on-demand webinar video by clicking here.

Alissa Sklar
Vice President of Marketing

marketing online marketing

02/7/2017

Lead Gen ID - How to follow up

It's safe to say that Lead Gen ID has some of the most excitement we've seen from the many updates and new features we've introduced in our economic development software over the ...

Alissa Sklar
Vice President of Marketing

ZoomProspector economic development online

01/11/2017

Webinar: 5 Place Marketing Strategies to Try in 2017

Have you made any economic development marketing resolutions for the new year? If you find yourself doing the same old things, year after year, to draw attention to your ...

Alissa Sklar
Vice President of Marketing

economic development online Place Marketing

11/21/2016

How mobile-friendly is your EDO?

Does your organization make effective use of mobile in serving businesses and site selectors? After all, these are busy people on the go, frequently using their phones in airport ...

Alissa Sklar
Vice President of Marketing

Site Selection mobile

11/3/2016

Webinar: 5 Place Marketing Strategies for 2017

With the new year around the corner, it's time to think about new resolutions for your economic development marketing. It's easy to get trapped in familiar patterns that don't ...

Alissa Sklar
Vice President of Marketing

social media business attraction

10/24/2016

Identify website visitors with Lead Gen ID

When it comes to economic development marketing, the vast majority of effort is spent generating leads. We blog, use social media in strategic ways, put together a clever, ...

Alissa Sklar
Vice President of Marketing

economic development online Place Marketing

08/3/2016

How to turbo charge your email newsletter

If an email newsletter is part of your economic development marketing toolkit, than you know well the challenges of a) getting people to open them, b) getting people to read them. ...

Alissa Sklar
Vice President of Marketing

marketing economic development online

07/5/2016

5 Ways Big Data impacts economic development

If you're like most people, you've heard a lot about the concept of Big Data over the last few years. And if you're like most people, your eyes glaze over when you hear the term, ...

Alissa Sklar
Vice President of Marketing

Site Selection productivity

06/30/2016

Location, location, location

It all started with a sudden downpour.

Alissa Sklar
Vice President of Marketing

Site Selection GIS

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