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The most influential source of practical information for economic development marketing

From practical news, tips, and place marketing strategies to industry news and product updates, our blog posts keep you up to date and informed about all things economic development.

03/2/2023

Five AI tools for economic developers

Ever since the release of ChatGPT and Microsoft's Bing AI tool (or should we call it Sydney?), pundits have been spinning in circles analyzing the many threats, opportunities and ...

Alissa Sklar
Vice President of Marketing

productivity Place Marketing

01/18/2023

The new ZoomTour makes using virtual tours easier than ever for EDOs

The very first challenge in place marketing is crafting compelling, effective digital content quickly and on a budget. Sounds like the impossible dream, right? Well, it's not. The ...

Alissa Sklar
Vice President of Marketing

Economic Development Place Marketing

12/21/2022

Happy economic development holidays and a gift for 2023

The GIS Planning team would like to thank all of our clients, colleagues, friends and acquaintances and wish you all a very happy holiday season! We'd like to welcome you back in ...

Alissa Sklar
Vice President of Marketing

Place Marketing economic development software

11/30/2022

GIS Planning clients win multiple IEDC Excellence Awards for 2022

We're absolutely delighted to recognize the innovation and hard work of the many GIS Planning clients who won IEDC's Excellence in Economic Development Awards this fall. This ...

Alissa Sklar
Vice President of Marketing

Economic Development Place Marketing

06/2/2022

June webinars you don't want to miss

School may be out for summer this month but the learning opportunities never stop with GIS Planning! We've got three of our most popular professional development webinars lined up ...

Alissa Sklar
Vice President of Marketing

Place Marketing GIS data

04/28/2022

Milestone: 2,000+ proposals generated by our clients since 2021

Since we launched the super convenient drag & drop proposal generator feature in ZoomProspector, our clients have consistently told us how much they love the ability to ...

Alissa Sklar
Vice President of Marketing

Site Selection Place Marketing

02/2/2022

Invest Glasgow (UK) launch new website and branding

Invest Glasgow, the City of Glasgow’s dedicated Investment Promotion Team, has gone through a rebrand and launched a new website, InvestGlasgow.com. The powerful online portal has ...

Alissa Sklar
Vice President of Marketing

Place Marketing economic development websites

01/24/2022

EDO lessons from kindergarten: The critical importance of sharing

Play fair. Clean up your mess. Don't hit people. When you go out in traffic, hold hands and stick together. Robert Fulgham's oft-quoted book, All I Really Need to Know I Learned ...

Alissa Sklar
Vice President of Marketing

Site Selection Place Marketing

12/10/2019

The future is now

This morning, I saw something really cool. I was leaving my local supermarket when I saw a woman having a conversation in American Sign Language (ASL) using her smartphone.

Bryan Beatty
Director of Sales

Place Marketing economic development software

11/20/2019

Whose branding is on your data reports?

Put on your site selector hat for a moment. Or your "business looking for a location" hat. Now imagine you're visiting your own economic development website for the very first ...

Alissa Sklar
Vice President of Marketing

Corporate Real Estate Site Selection

10/30/2019

New client launch: St. Clair County, Michigan

Jeff Suneson
Director of Client Services

Corporate Real Estate product launch

10/23/2019

New client launch: Junction City/Geary County EDC (KS)

GIS Planning is thrilled to be part of the launch of the Junction City/Geary County Economic Development Commission's new website, with ZoomProspector, the industry's leading ...

Jeff Suneson
Director of Client Services

Corporate Real Estate product launch

10/13/2019

See the newest - and only - drag and drop Proposal Generator for EDOs

If you're still spending long hours cobbling together responses to RFIs with old school GIS data tools, it's time to check out the newly updated proposal generator built into GIS ...

Pablo Monzon
Managing Director and Co-founder

Place Marketing site selection data tools

10/1/2019

3 Reasons to ditch old school static PDFs

If your economic development organization is still expecting site selectors and businesses making location decisions to rely solely on your outdated static data reports, you are ...

Alissa Sklar
Vice President of Marketing

business location search Place Marketing

09/13/2019

5 free ways to promote your web tools

Launching a website or online data tools without promotion is kind of like throwing a party but forgetting to send invitations. Your website will compete for attention in a ...

Alissa Sklar
Vice President of Marketing

online data tools Place Marketing

07/24/2019

6 Questions for EDOs about their online GIS data tools

If you suspect your online GIS corporate site selection data tools aren't quite up to industry standards, here are six key questions to ask about the interactive tool you are ...

Russ Riblett
Vice President of Sales

online data tools Place Marketing

06/27/2019

FPL first to launch new GIS Planning web tool with FDI data

Florida Power & Light Company (FPL) has launched the brand new Explore Florida web tool, using the completely redesigned ZoomProspector Enterprise. The GIS web tool promotes ...

Alissa Sklar
Vice President of Marketing

product launch business attraction

06/21/2019

Three webinars you may have missed

Our immensely popular webinar series features all kinds of topics of interest to economic developers. We know you can't attend all of them, so we've picked the three most popular ...

Weilynn Tan
Outbound marketing, copywriting and web analytics.

Economic Development Place Marketing

05/28/2019

The Power of Links in Your Online GIS Data Tool

Today's digitally connected world requires you to be able to share links. No one sends static PDFs anymore. Think about it: When you see a property in AirBnb that your friends ...

Pablo Monzon
Managing Director and Co-founder

Economic Development Place Marketing

03/8/2019

Top 5 #EconDev Twitter tips

Why tweet? Twitter is different than other social networks and is an extremely valuable marketing tool for all businesses. With over 326 million people using Twitter every month, ...

Weilynn Tan
Outbound marketing, copywriting and web analytics.

online marketing social media

02/13/2019

Think you know ZoomProspector? Look again

We are what's new.

Alissa Sklar
Vice President of Marketing

ZoomProspector online data tools

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