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The most influential source of practical information for economic development marketing

From practical news, tips, and place marketing strategies to industry news and product updates, our blog posts keep you up to date and informed about all things economic development.

01/25/2017

Video: How to use the Lead Gen ID tool

Do you know which companies are visiting your website? Our Lead Gen ID tool, a custom-coded add-on for ZoomProspector Enterprise and Intelligence Components clients, allows you to ...

Alissa Sklar
Vice President of Marketing

economic development online Economic Development

01/4/2017

Financial Times acquires GIS Planning

4 January 2017: The Financial Times announces the acquisition of GIS Planning, a San Francisco-based technology company providing organizations with data and intelligence on ...

Anatalio Ubalde
Managing Director and Co-founder

Economic Development Big Data

12/21/2016

Happy economic development holidays!

As 2016 draws to a close, we would like to thank our clients, our colleagues, our friends and fellow economic development professionals for all the hard work you do for your ...

Alissa Sklar
Vice President of Marketing

online data tools Economic Development

11/29/2016

Things economic developers do

The week after Thanksgiving is a funny time. We spend some time focusing on - and hopefully feeling - gratitude for the things we have. We eat (possibly too much) delicious food, ...

Alissa Sklar
Vice President of Marketing

productivity Economic Development

11/21/2016

How mobile-friendly is your EDO?

Does your organization make effective use of mobile in serving businesses and site selectors? After all, these are busy people on the go, frequently using their phones in airport ...

Alissa Sklar
Vice President of Marketing

Site Selection mobile

11/3/2016

Webinar: 5 Place Marketing Strategies for 2017

With the new year around the corner, it's time to think about new resolutions for your economic development marketing. It's easy to get trapped in familiar patterns that don't ...

Alissa Sklar
Vice President of Marketing

social media business attraction

10/13/2016

Do you know who's visiting your website?

Knowing who's visiting your economic development organization website is a key step in building a productive conversation. Our research shows that more than 97% of site selectors ...

Alissa Sklar
Vice President of Marketing

Site Selection GIS

10/7/2016

Natural disaster recovery and economic development

Tornados, fire, hurricanes, floods - natural disasters happen everywhere. Even if your community has been fortunate enough not to face anything in recent memory is no guarantee. ...

Stevie Field-Chavez
Vice President of Regional Sales

Economic Development

09/28/2016

GIS Planning clients win multiple IEDC Excellence awards

Excellence and innovation keep the field of economic development moving forward, bettering our communities, supporting our businesses and creating meaningful jobs. We wish to ...

Alissa Sklar
Vice President of Marketing

Economic Development IEDC

09/25/2016

We who are about to rock salute you

The International Economic Development Council's (IEDC) Annual Conference brings together an impressive number of economic developers from across North America, and around the ...

Alissa Sklar
Vice President of Marketing

Economic Development IEDC

09/20/2016

5 Things to know about IEDC 2016 in Cleveland

We are eagerly looking forward to the 2016 IEDC Annual Conference in Cleveland, and we are really hoping to see you there. Make sure you are in the know with these key facts about ...

Alissa Sklar
Vice President of Marketing

Economic Development IEDC

09/12/2016

Webinar: How to build your own industry clusters

Like attracts like. Success breeds success. Industry clusters are a boon to economic developers because of their magnetic effect on other businesses in the same sector, and the ...

Alissa Sklar
Vice President of Marketing

Economic Development economic development strategy

09/8/2016

Webinar: Be found by businesses seeking locations

Economic developers work hard to find innovative marketing techniques to give their communities the attention they deserve from businesses seeking locations. And while there are ...

Alissa Sklar
Vice President of Marketing

national site selection portal Economic Development

07/28/2016

10 ways ED websites drive away business

Is it me, or do some economic development websites seem determined to undermine their own effectiveness? I know marketing budgets can be thin (or even non-existent), but there are ...

Alissa Sklar
Vice President of Marketing

economic development online online data tools

07/21/2016

Pokemon Go and the animation of public space

The wild popularity of the recently released augmented reality game, Pokemon Go, speaks to the powerful ways digital technologies can enhance daily life. Moreover, this summer's ...

Alissa Sklar
Vice President of Marketing

GIS online data tools

07/15/2016

Hot summer in economic development

Economic developers everywhere are making the most of summertime by posting beautiful, engaging images of their communities on their social feeds. These great pictures from a ...

Alissa Sklar
Vice President of Marketing

social media Economic Development

07/5/2016

5 Ways Big Data impacts economic development

If you're like most people, you've heard a lot about the concept of Big Data over the last few years. And if you're like most people, your eyes glaze over when you hear the term, ...

Alissa Sklar
Vice President of Marketing

Site Selection productivity

06/30/2016

Location, location, location

It all started with a sudden downpour.

Alissa Sklar
Vice President of Marketing

Site Selection GIS

06/27/2016

Roswell, NM data attracts business, saves time & money

Amanda King is a busy woman. As the project manager for the Roswell Chaves County Economic Development Corporation economic development office, she wears a lot of hats ...

Alissa Sklar
Vice President of Marketing

business attraction business location search

06/10/2016

How to use heat maps for research & marketing

We all know that images are powerful ways to communicate information, engage prospects and market your location. Charts, graphs and maps help tell the story of your location much ...

Alissa Sklar
Vice President of Marketing

ZoomProspector business location search

06/1/2016

What is an Economic Development Profile?

One of the biggest challenges economic developers face is making sure their community is found by businesses and site selectors seeking locations that meet their set of criteria. ...

Alissa Sklar
Vice President of Marketing

business location search national site selection portal