The most influential source of practical information for economic development marketing
From practical news, tips, and place marketing strategies to industry news and product updates, our blog posts keep you up to date and informed about all things economic development.
Show, don't (just) tell. It's what we've always told writers, but it's equally true for digital marketing. People find information so much much more interesting in a visual ...
Creating a website is one of the most important things you will do when it comes to economic development marketing. After all, this is the public face of your community; for many ...
We are now proud to announce that all ZoomProspector Canada applications are now available in mobile optimized and fully featured formats, just like our U.S. applications. This ...
The economic development world is a little crazy this week. With the Amazon HQ2 proposals due today, Oct. 19th, I can imagine the last minute scrambles to get the proposals ...
Stevie Field-Chavez Vice President of Regional Sales
The economic development world is a little crazy this week. With the Amazon HQ2 proposals due today, Oct. 19th, I can imagine the last minute scrambles to get the proposals ...
Stevie Field-Chavez Vice President of Regional Sales
We are all looking forward to a great show at the IEDC 2017 Annual Conference in Toronto this coming weekend. If you're interested in the value of truly innovative technologies ...
Let's face it, not everyone in your community knows what "economic development" is, exactly. But while they may not fully grasp what it means to attract investment and business to ...
One of the great strengths of the ZoomProspector Enterprise GIS location analysis tool is the ability it offers website visitors to do detailed research on existing businesses in ...
In the course of the place marketing consultating offered to our economic development organization clients, I am asked a range of similar questions about website design: What's ...
Following on the popularity of Parts I and II of our Ultimate Guide to Economic Development Marketing Websites, we bring you the third and concluding chapter, with a focus on ...
Stevie Field-Chavez Vice President of Regional Sales
Part 1 of our Ultimate Guide to Economic Development Marketing Websites offered a first crack at listing the most critical - and too often overlooked - website features. ...
Stevie Field-Chavez Vice President of Regional Sales
As the 2017 conference/trade show season starts ramping up into full swing, it’s worth reviewing our economic development checklist for your website. Today we’ll look at Part 1 - ...
Stevie Field-Chavez Vice President of Regional Sales
It's safe to say that Lead Gen ID has some of the most excitement we've seen from the many updates and new features we've introduced in our economic development software over the ...
Knowing who's visiting your economic development organization website is a key step in building a productive conversation. Our research shows that more than 97% of site selectors ...
Is it me, or do some economic development websites seem determined to undermine their own effectiveness? I know marketing budgets can be thin (or even non-existent), but there are ...
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