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The most influential source of practical information for economic development marketing

From practical news, tips, and place marketing strategies to industry news and product updates, our blog posts keep you up to date and informed about all things economic development.

03/25/2020

NEW: Add layers for open businesses, COVID-19 testing centers and more

The coronavirus pandemic has completely upended the practice of economic development. One of the things we have heard over and over again from economic developers and investment ...

Alissa Sklar
Vice President of Marketing

online data tools Economic Development

02/27/2020

Smart Bubbles: An intuitive way to display more properties on the map

At GIS Planning, we are always working to improve our software applications - and we get our best ideas from our clients. Our customers told us they wanted to display their full ...

Pau Rodriguez
Design Director

ZoomProspector data

10/1/2019

3 Reasons to ditch old school static PDFs

If your economic development organization is still expecting site selectors and businesses making location decisions to rely solely on your outdated static data reports, you are ...

Alissa Sklar
Vice President of Marketing

business location search Place Marketing

12/13/2018

Showcase your community's Opportunity Zones

The creation of Opportunity Zones in the U.S. is easily one of the most important economic developments of the year, with big implications for investment attraction strategies in ...

Alissa Sklar
Vice President of Marketing

online data tools data

10/17/2018

A GDPR Primer for U.S. economic developers

By now you may have heard of the letters ‘GDPR’ being discussed in the industry. Wait, bear with me - don’t get bored just yet! What if I told you that the impact of complying ...

Lauren Drew
Lauren is the Subscriptions Marketing Manager for the FT Specialist division of the Financial Times. Lauren’s key responsibilities include overseeing the strategy and implementation of marketing campaigns to drive leads for B2C and B2B subscriptions products (including fDi Intelligence, GIS Planning, Investors Chronicle and The Banker) within the division. She has completed a Professional Diploma in Marketing, awarded by the Chartered Institute of Marketing and has completed the Squared Online digital marketing course accredited by Google.

Place Marketing data

05/1/2018

How to use your online data tools at trade shows

We're looking forward to reconnecting with many clients at ICSC ReCon in Las Vegas in a few weeks and it's got me thinking about the ways economic developers expend resources, ...

Bryan Beatty
Director of Sales

Economic Development Place Marketing

04/11/2018

Why you don't want to hide "unflattering" community data

I was on doing a telephone consultation with a new client recently when she went dead silent.

Alissa Sklar
Vice President of Marketing

Economic Development data

02/22/2018

5 Online Trends ED Pros Can't Ignore

Software and tech guru Marc Andreesson has argued that "software is eating the world." If anyone should know, it's him; as the co-author of Mosaic (the first widely used web ...

Alissa Sklar
Vice President of Marketing

Site Selection Economic Development

01/9/2018

Keeping chambers of commerce relevant in a digital age

Chamber of commerce executives know more than just about anyone how the digital revolution has transformed the nature of business. They hear it everyday from the shop owners ...

Alissa Sklar
Vice President of Marketing

business retention business attraction

12/20/2017

Xceligent may be gone but we've got solutions

As many of you may have heard, Xceligent declared bankruptcy and shut down operations as of last week. GIS Planning, owned by the Financial Times (Nikkei Inc.) is here to offer ...

Alissa Sklar
Vice President of Marketing

business attraction business location search

09/27/2017

Strategic use of data: Site selection & the "underemployed"

A recent article in the Wall Street Journal published a fascinating article discussing how site selectors target communities based on an underemployed labor force. With ...

Bryan Beatty
Director of Sales

Site Selection online data tools

09/14/2017

5 Things about the IEDC Conference in Toronto

We are eagerly looking forward to the 2017 IEDC Annual Conference in Toronto, and we are really hoping to see you there. Before you head out to Canada's largest city, make sure ...

Alissa Sklar
Vice President of Marketing

Economic Development data

07/19/2017

New feature: Download infographic sections

Communicating economic development data in compelling and easy-to-digest formats can be a challenge. We all know too well how quickly one's eyes glaze over faced with rows and ...

Alissa Sklar
Vice President of Marketing

economic development online online data tools

06/1/2017

Recap of ICSC RECon: Thoughts about retail

Last week, I spent four great (and exhausting) days at the ICSC RECon event in Las Vegas. This is THE event for retailers, real estate developers, vendors, and economic ...

Bryan Beatty
Director of Sales

economic development online data

05/12/2017

Build your economic development marketing playbook

Economic developers tend to wear a lot of hats. We know you are busy people, often combining marketing with meetings with site selectors, managing RFPs and keeping an eye on your ...

Alissa Sklar
Vice President of Marketing

Site Selection social media

02/28/2017

Power up! fDi tools drive investment to your location

Using data strategically gives locations a competitive advantage. That means taking advantage of powerful tools to build investment strategy internally, clarify objectives and ...

Alissa Sklar
Vice President of Marketing

GIS Economic Development

10/24/2016

Identify website visitors with Lead Gen ID

When it comes to economic development marketing, the vast majority of effort is spent generating leads. We blog, use social media in strategic ways, put together a clever, ...

Alissa Sklar
Vice President of Marketing

economic development online Place Marketing

07/15/2016

Hot summer in economic development

Economic developers everywhere are making the most of summertime by posting beautiful, engaging images of their communities on their social feeds. These great pictures from a ...

Alissa Sklar
Vice President of Marketing

social media Economic Development

05/19/2016

How will businesses find your community online?

How do businesses and site selectors find the right locations? They start by searching online for communities that meet their criteria on key data points, then they contact the ...

Alissa Sklar
Vice President of Marketing

Site Selection ZoomProspector

04/27/2016

America's Got Talent (#EconDev Edition)

It won’t surprise you to learn the U.S. is full of talented, skilled people perfect for all kinds of important jobs; after all, many of them live in your community, don’t they?

Alissa Sklar
Vice President of Marketing

Site Selection ZoomProspector

04/5/2016

New Talent Pool reports enhance labor force data

Just about any business considering a location seeks data on the quality of the potential labor force for their company. It's one of the most common - and time-consuming - ...

Alissa Sklar
Vice President of Marketing

GIS Economic Development