*Choose the right social media toolsfor your needs *Tap bottomless sources for content *Control the amount of time required *Assess and report results
Here are some teasers of the kinds of things we'll discuss (and no, these aren't part of the 5 strategies):
Make the most of YouTube: Video is incredibly powerful for search optimisation, but Google doesn't index the content of your videos, so make sure you include a keyword optimised description for each video, including your website URL.
Build Twitter lists: Scanning for actionable intelligence on Twitter is much faster when you compile lists of your community stakeholders, existing businesses, serice providers, key industries, regional competitors. See how here.
Use free screen capture video tools to show off your website: You don't need to pay a lot of money for video production - these free screen capture tools allow you to record from your website (or others). Check out this list of top free tools.