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The 4 oz office - marketing for mobile

Economic development marketing must work on smartphones. If your website and data tools aren't mobile friendly, you are losing leads without even knowing it.

Alissa Sklar
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on August 18, 2016
Alissa Sklar
Vice President of Marketing

When was the last time you checked your work email on the train in to work? At home before bed? At the airport when your flight is delayed?

Business traveller smartphone office Flickr: Matthew Hurst


I know. Me too! It can get a little embarrassing. But we aren't alone. In fact, it's estimated that we check our phones 85 times a day, on average 5 times every waking hour. Research suggests we consistently underestimate by at least half how often we use our phones. 


Let's face it: work is no longer limited to our physical office spaces. We carry it around with us in our pockets, our purses, and our briefcases. Mobile-friendly websites, apps and email mean we can get a lot of stuff done no matter where we are.


Of course, the flip side of our new found dependence on smartphones and tablets to get work done is the pressing need to make sure our own websites and tools are fully operational on those small screens. Few things are more exquisitely frustrating than trying to zoom in and click on a desktop website with your big finger. It's so maddening, in fact, that the vast majority of people don't even bother. They simply click away. 


Which means that if your website and online data tools aren't mobile friendly, you may be losing leads without even knowing it. This is why GIS Planning has committed to making sure ZoomProspector Enterprise is the only fully mobile optimized, fully featured GIS location analysis tool on the market. Try the PittsburghProspector.com link on your smartphone and see how easy it is to use.

 Zoomprospector mobile

It's also why ZoomProspector.com, the U.S. national site selection portal, offers data on every single community in the nation - all searchable on a mobile-responsive website. And it's why businesses and site selectors will be able to access the Demographics, Smart Mapping, Business Data and Compare Communities Intelligence Components on your website from any device they happen to choose. 


Andy Shapiro, managing director for Biggins Lacy Shapiro & Co'location advisory practice, explained the utility of mobile friendliness in this month's IEDC webinar on Data Excellence for Business Attraction: "It's nice to be able to access the data on your site on any device, no matter what I'm using. When I'm out and traveling and using my smartphone, the extent to which your site is optimized for use on an iPhone or Android, makes a big difference. It's wonderful."


Our Google Analytics data shows that as much as 30% of traffic on our clients' ZoomProspector Enterprise websites are coming in on smartphones and tablets. It's absolutely critical that these visitors be able to find the data they need when they need it. We are proud to be the only vendor in the industry that an guarantee this kind of utility. After all, we've been setting the standards for innovation in economic development software since the introduction of ZoomProspector in 1998. 


If you've noticed the way the smartphone in your hands has become a consistent stand-in for your laptop or desktop computer, consider how busy site selectors, CRE pros and businesses are using it. Get in touch, and we'll help you figure out to make your economic development organization more mobile-friendly.

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