Show, don't (just) tell. It's what we've always told writers, but it's equally true for digital marketing. People find information so much much more interesting in a visual format. They absorb it so much more readily. And they are more likely to understand and remember it days later.
Video is a key part of place marketing because it's so much easier to show us than tell us about your bustling main street, your deep sea port, your commercial airport, your streets filled with happy people building your area economy. If you've been considering building your economic development organization's video presence, Neon Cloud Productions' Brian Aiken and Kye Fadeley offer the following reasons to take the plunge.