Creating a website is one of the most important things you will do when it comes to economic development marketing. After all, this is the public face of your community; for many site selectors and businesses making location decisions, it is your biggest opportunity to make a great first impression.
And yet, so many economic development organizations fail to earn a passing grade. Maybe they haven't updated their website in years, so they look hopelessly outdated and behind the times. Or maybe their website is overly complicated and confusing, with important information difficult or even impossible to find. Worst of all, they may have left off the critical site selection data businesses need to make location decision, or their data is outdated, or lives on static PDFs on someone else's website.
It's too bad. As the saying goes, you don't get a second chance to make a good first impression.
This is why we created our seven beautiful, turnkey microsite templates. Based on best practices and completely mobile-friendly, these engaging sites build in your different online data tools.
You get to customize microsites with your images, logo, colours and branding. There is space for some copy. The end result is completely your own, but takes only a few days to put together. You can have one up and running before Christmas!
Up until recently, these were only available for our U.S. clients, but we are excited to announce that our Canadian clients can now take full advantage of all microsite templates. You can see two of them live by visiting AbbotsfordSiteFinder.ca and EdmontonIndustrialLand.ca. The new offering to Canadian clients includes both ZoomProspector Canada as well as 5 standalone data tools that go directly on their own web pages, known as Intelligence Components (click to see live examples):
Some of our clients have used these microsites to completely replace their existing economic development organization websites, while others use them as data resource portals within their larger website. To the end user, it's a seamless experience. Either way, they know they have a beautiful, clearly organized website. No frustrated website visitors. No missing information. No lost opportunities. And just like your data tools, updates happen automatically from the back end so that you can count on always have a up-to-date website based on best practices.
Want to know more about microsites and our Intelligence Components? Email email@example.com or click on the button below to schedule a customized assessment and demo.