In the course of the place marketing consultating offered to our economic development organization clients, I am asked a range of similar questions about website design: What's the difference between splash pages, landing pages and microsites? How do I keep website visitors engaged on my pages? What's the best way to link to our most important content? What do I need to know about SEO? Is mobile really that big of a deal?
The confusion is understandable - website design changes, and best practices for economic development marketing online is constantly in flux as new products enter the marketplace. The nature of site selection itself is constantly changing, as location advisors and businesses demand better access to location data online, with interfaces that suit the nature of the decision-making process. For example, turn-by-turn driving directions to available properties listed online makes it more likely they will find properties on a self-led familiarization tour. After all, you can no longer count on the fact that site selectors will pick up the phone or send an email to let you know they are searching your region.
Join us Tuesday, June 27th (1 p.m. EDT/ 10 a.m. PDT) for a free, 30-minute webinar exploring the top economic development website do's and don'ts for 2017. I'll be presenting with fDi Global Commercial Director, Chris Knight, for a look at the 10 most important features, complete with live examples and practical takaways. We promise a fast-paced half hour you won't want to miss.
Did you miss this webinar? Not to worry!
Click the link below to view te on-demand video recording.
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