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5 Social Media Strategies for Place Marketing

Are you in charge of the social media content for your economic development organizations? Looking for some fresh content ideas, strategies for generating actionable leads, sources of reliable intelligence and ways to track the ROI for all your time? Trying to rescue your social feeds from your summer student interns?


We can help! Register for our free, 30-minute webinar, 5 Social Media Strategies for Economic Development Marketing (July 18th, 1:30 p.m. EDT/ 10:30 a.m. PDT) for practical takeaways you can put into place right away.

 

wesson-wang-110739.jpgWhat kinds of things will you learn?

*Choose the right social media tools for your needs 
*Tap bottomless sources for content 
*Control the amount of time required 
*Assess and report results 

 

Here are some teasers of the kinds of things we'll discuss (and no, these aren't part of the 5 strategies):

  • Make the most of YouTube: Video is incredibly powerful for search optimisation, but Google doesn't index the content of your videos, so make sure you include a keyword optimised description for each video, including your website URL.
  • Build Twitter lists: Scanning for actionable intelligence on Twitter is much faster when you compile lists of your community stakeholders, existing businesses, serice providers, key industries, regional competitors. See how here.
  • Use free screen capture video tools to show off your website: You don't need to pay a lot of money for video production - these free screen capture tools allow you to record from your website (or others). Check out this list of top free tools. 

Register: 5 Social Media Strategies for ED Marketing Webinar