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Upcoming professional development webinars Aug2017

We offer a continuing series of free professional development webinars for economic developers. You'll enjoy sessions that are short (because we know how busy you are) and jam-packed with practical information and concrete takeaways (because we know how busy you are). Check out these two upcoming webinars in early September. 

 

10 Key Economic Development Website
Trends for 2017-18

Tuesday, September 12th, 1:30-2 PM EDT/ 10:30-11 AM PDT

What are the top ED website trends heading in to 2017? Will your organization be up to date, or will you fall behind? Join Golden Shovel Agency CEO Aaron Brossoit and GIS Planning VP of Marketing, Alissa Sklar for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more!

  • 9483602817_080a756ed7_z.jpgDesign trends
  • Strategies for engagement 
  • Microsites
  • Interactive and dynamic features
  • Visualizing data
  • Tracking website visitors

 

 

How to Engage & Excite Community Stakeholders

 Thu, Sep 14, 2017 1-1:30 p.m. EDT/ 10-10:30 AM PDT
Economic development marketing requires the informed, enthusiastic engagement of elected officials, existing businesses, commercial brokers, and other regional stakeholders. But getting them excited about promoting your community can be difficult, and moving them to practical action can sometimes feel like an uphill battle. Join us for a free 30-minute webinar with guest presenter Melissa Woodall, CMSM, senior vice president at Johnson & Associates, an economic and community development consulting firm who has worked with numerous communities over her 25 year career on strategic investment attraction. She will discuss some of the practical steps taken to get government officials, real estate brokers, local news media and other stakeholders to successfully promote their locations. She will discuss:
 
  • Using creative low cost marketing strategies and tactics to promote your location
  • Evangelizing your board, political, business and broker leadership for economic development 
  • How to use site selection data effectively for real deals
  • Pre-conference and trade show strategies that allow you to maximize your time and investment in the shows
  • and more!

Register: Engage Community Stakeholders