Most economic development organizations send out email newsletters from time to time, in order to communicate their location's value proposition, highlight recent successes, showcase available properties, and make a good overall impression. It's safe to say many economic developers don't look forward to this particular marketing task; there's no question they can take a lot of time and thought to plan out properly, edit, and send to the right list. Moreover, they aren't always sure who's actually reading it, what their readers are most interested in learning about, or what concrete returns the newsletter might provide to fulfil their main objectives.
We've heard your frustration and we've got some great ideas to share in our complimentary May 2nd webinar, along with some examples of excellent economic development organization e-newsletters to show. This webinar will look at some tried and true strategies, along with practical suggestions you can put into place to take your EDO newsletter to the next level. This free webinar will take place
Wednesday, May 2, 2018 1:30 - 2:30 PM EDT (10:30-11:30 AM PDT).
We are pleased to welcome three guests to this webinar, who will speak to their own experiences and offer proven tactics:
- Andy Buffington, CecD, IOM, Business Marketing & Research Manager of Economic Development for the City of Cedar Hill, TX
- Sean Carpenter, Communications Director for the Anchorage Economic Development Corporation
- Colby Horton, Executive VP Marketing/Publishing at Multiview
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